In conjunction with the 20th
anniversary celebration of the AADVANTAGE Travel Rewards Program, American
Airlines introduced an enhancement to its distinguished list of
AADVANTAGE partners. Together with the Royal Bank of Canada, American is
launching the Royal Bank AADVANTAGE Visa Gold card.
The co-branded credit card enables Canadians to earn AADVANTAGE miles for
every purchase they make — one mile for every Canadian dollar spent.
Canadian AADVANTAGE members can then redeem these miles for trips on American
Airlines, American Eagle or any other airline partner, as well as for hotel
stays, car rentals and American Airlines Vacations(SM) packages.
As an added incentive, AADVANTAGE is offering 2,500 bonus miles to
AADVANTAGE members who sign up for the Royal Bank AADVANTAGE Visa Gold card.
Additionally, AADVANTAGE members who purchase air travel aboard American
Airlines or American Eagle using the Royal Bank AADVANTAGE Visa Gold card will
earn double purchase miles between May 15 and December 31, 2001.
“We are pleased to work together with Royal Bank, Canada’s premier
financial institution,” said Bruce Chemel, President of AADVANTAGE Marketing
Programs. “For years our Canadian AADVANTAGE members have been asking for a
co-branded card that will enable them to earn AADVANTAGE miles with every
“We are pleased to partner with airlines that know how to reward customer
loyalty, and American Airlines — with the world’s first and largest rewards
program — was a perfect fit,” said Mark Tonnesen, Executive Vice-President,
E-Commerce and Cards, Royal Bank. “The Royal Bank AADVANTAGE Visa Gold card
continues to build on our strategy of offering cardholders a wide variety of
options and features to meet their needs.”
American Airlines and AADVANTAGE already participate in the Royal Bank
Avion Visa Gold Rewards Program. Through a recently launched points
conversion program, AADVANTAGE members can convert their Avion points — which
are earned 1 Avion point per Canadian dollar spent — for AADVANTAGE miles at
a 11 ratio. The Royal Bank AADVANTAGE Visa Gold card is an extension of this
American’s AADVANTAGE Travel Rewards Program — the first and largest of
its kind — began in 1981 with 283,000 members and has grown to more than
43 million members worldwide. AADVANTAGE has more U.S. fliers than any other
frequent traveler program, and it provides more opportunities to redeem miles
than any other program, including the two most popular redemption options,
AAnytime(R) Awards and PlanAAhead(R) Awards. AAnytime Awards, available
‘anytime, anyplace, anywhere’ there is a vacant seat, carry no restrictions,
such as limited seat availability or travel embargo dates. PlanAAhead Awards
— best for times when customers can plan in advance — have restrictions,
such as limited seat availability and some travel embargo dates, but can be
claimed for fewer miles than AAnytime Awards.
About Royal Bank of Canada
Royal Bank of Canada (RY) is a diversified financial services company. It
provides personal and commercial banking, wealth management services,
insurance, corporate and investment banking, and transaction processing on a
global basis. The company employs more than 54,000 people who serve
10 million personal, business and public sector customers in North America and
in some 30 countries around the world. For more information, please visit
www.royalbank.com. Canadian residents can apply for
the Royal Bank AADVANTAGE
Visa Gold card by visiting their local Royal Bank branch or Royal Bank’s Web
site at www.royalbank.com/cards/aa.