FundsXpress Financial Network, Inc. a leading supplier of Internet-based financial services, announced financial institutions using FundsXpress Internet Banking experienced over 300% increase in user adoption over the past six months. This increase was further validated by a 107% increase in active bill pay users and a 103% increase in number of bills processed. The increase in end-user adoption for banks and credit unions validates the successful model used by FundsXpress to offer a product valued by the end user and to partner closely with the financial institution. This partnership involves teaming with the financial institution to support their marketing strategies, increase the number of account holders banking online, create opportunities to cross-sell and to build long-lasting relationships with the institution.
The record-level end-user adoption rates indicate that FundsXpress has created a successful model in partnering with their financial institution customers. FundsXpress continues to gain new financial institution clients while at the same time increasing marketing, compliance and customer care support to their current financial institution customers.
“Our success is unmistakably dependent upon the success of our financial institution customers,” said Chris Miller, vice president of sales and marketing for FundsXpress. “We take our partnerships with these institutions seriously in that we are doing everything possible to help get their account holders online. We offer training, one-to-one marketing, compliance support – – whatever helps the financial institution speak to their customers. To see the validation of the technology of our product coupled with our customized marketing programs increasing Internet adoption by 300% is extremely satisfying.”
Employee training, incentives, and ongoing marketing support are critical components of partnering with the financial institution to increase the number of users banking online. Innovative marketing support, award-winning security and 24/7 customer care are all available to the financial institution.
“FundsXpress has operated as an invaluable partner in helping us get our account holders online and staying online,” said Colleen Butler, vice president of marketing for Elk Horn Bank & Trust. “The strong marketing support we continue to receive has been critical in getting our users to sign up for Internet Banking. Their competitive pricing structure encourages us to gain new users. The fact that it is an easy to use product, however, is what has convinced our account holders to stay online and actively use our online services.”
Founded in 1997, FundsXpress is building upon current success and momentum to develop new Internet-based products. In addition to Internet banking, bill payment, cash management and online brokerage products, FundsXpress provides new online shopping choices through its portal with a secure digital wallet issued by the financial institution.
FundsXpress, Inc., together with FundsXpress Financial Network, Inc. and its other subsidiaries headquartered in Austin, Texas, offers a wide range of secure, reliable and convenient Internet-based financial services and products including the FundsXpress Financial Portal, secure Internet banking, online brokerage and lending. For more information, please visit the company at [http://www.fundsxpress.com].
FundsXpress and the FundsXpress Logo are registered trademarks of FundsXpress, Inc. Portana and FXPortal are also trademarks of FundsXpress, Inc. All other company and product names may be registered trademarks or trademarks of their respective companies/holders and are hereby recognized.