Providian and NextCard continue to dominate the online credit card ads war. According to the latest Nielsen//NetRatings audience measurement survey, Providian purchased 504 million ad impressions during March while NextCard purchased 163 million. Overall, nearly $280 million was spent on online advertising in March . Nielsen noted that traditional companies spent an estimated $123.3 million or 44% of the total dollar spent on Web campaigns. The company says traditional offline companies have caused a seismic shift in the sheer number of companies opting to do online campaigns and the amount of money they spend, signaling a healthy forecast for the industry as the year progresses. Recent online campaign announcements from Pepsi, Diet Coke and Ford suggests renewed interest in the medium by traditional advertisers and agencies.
Top Five Traditional Online Advertising Spenders
1. Equifax Inc. 636,045,000
2. Providian Bank Corp. 503,597,000
3. E*Trade Group Inc. 253,667,000
4. JP Morgan Chase & Company 200,532,000
5. Nextcard Inc. 163,097,000