VeriStar Corporation, the leading provider of automated authentication services and biometrics-based payment systems, announced the appointment of Frank S. Pierce as senior vice of marketing and business development, Deborah Eudaley as vice president and CFO, and Ryan Ross, Senior Vice President of Sales. “VeriStar’s voluntary service gives consumers access to their credit, debit, checking and loyalty accounts without having to use plastic cards and paper,” said Philip Gioia, CEO of VeriStar Corporation. “Frank, Deborah and Ryan’s experience and expertise in the consumer payment industry is proven. They have already made positive impacts at VeriStar, and continue to show leadership and relevance to our people, partners and customers.” VeriStar Corporation provides fast, secure tokenless access to financial accounts and services with the aid of biometric recognition of consumers who voluntarily enroll in the free service. VeriStar owns the patents enabling these services. Via VeriStar’s voluntary free service, consumers gain fast, secure, cardless, paperless, and completely tokenless access to their accounts
— credit, debit, checking, loyalty — to make electronic payments at the point of sale, via wireless devices, such as cell phones and PDA’s, or over the Internet.
VeriStar Management Profiles
Vice President, Finance & Chief Financial Officer
Ms. Eudaley is responsible for managing all VeriStar’s finance and legal activities. Prior to joining VeriStar, she was CFO at Alibris, an e-commerce company, and at PlaceWare, a leader in webconferencing software and services. In both companies, she played a key role in developing the business and raising significant equity investments. Prior to joining PlaceWare, she was with Silicon Graphics, Inc, (NYSE:SGI) as controller of Digital Media Systems, a $500 million desktop systems division, and also director of finance and information systems of the NT workstation division. At Oracle Corporation (Nasdaq:ORCL), Ms. Eudaley held the position of director of planning and analysis for Oracle Americas division. Earlier in her career, Ms. Eudaley held a variety of positions in finance and operations at TRW, Pacific Telesis and ComputerLand. She holds a B.A. in French from the University of California at Berkeley and an M.B.A. in finance from California State University, Hayward.
Vice President, Sales
Mr. Ross is responsible for worldwide sales. Previously he was vice president of e-Visa at Visa U.S.A., located in Foster City, California. As a member of the Merchant and Business-to-Business sales group, he was responsible for expanding acceptance of Visa Consumer and Commercial Card electronic payments and new e-commerce products and services. Mr. Ross currently sits on the National Retail Federation e-commerce board as an industry advisor. In a 15-year career at Visa he was responsible for developing purchasing card acceptance in the business-to-business industry and worked on developing credit card acceptance for the supermarket industry. At Visa International he was a product manager of Visa Access Point; a network access device for credit card authorization and settlement that allows Visa member banks to access the VisaNet systems and supported Visa’s regional offices in expanding access to VisaNet, Visa’s transaction-processing network. He began his career at Visa in 1986, as Point Sales Analysis, supporting the Emerging Point of Sale Merchant and Banking divisions. Prior to joining Visa, Mr. Ross working in the high-tech industry at ComputerLand and Control Data, both located in San Francisco. Mr. Ross received his Bachelor of Science degree in marketing from Golden Gate University.
Frank S. Pierce, APR, PDM
Vice President, Marketing and Business Development
Mr. Pierce is responsible for all aspects of marketing, strategic alliances and corporate communications. Previously Mr. Pierce was vice president for global marketing for Hypercom Corporation (NYSE:HYC), a $350 million payment technology company represented in 100 countries. Prior to that Mr. Pierce was vice president, marketing and investor relations for National Health Enhancement Systems (Nasdaq:NHES), now a subsidiary of McKesson-HBOC. He has also directed marketing and corporate communications for Farm Bureau Insurance Cos., State Farm Insurance Cos., Cityhill Publishing, a trade book publisher, and Vision Creative Group, a regional marketing consultancy. His work has been frequently recognized for excellence with PRISM awards for public relations, AMBIT awards for consumer and business-to-business direct marketing, Addy Awards for advertising, and for corporate communications. Mr. Pierce is a graduate of the University of Missouri-Columbia School of Journalism. He is accredited in public relations (APR) by the Public Relations Society of America and in direct marketing (PDM) by the National Center for Direct Marketing at the University of Missouri-Kansas City Bloch School. His MBA studies have been at the University of Kansas and Arizona State University.Details