VeriFone, a division of Hewlett-Packard Company, and worldwide leader in electronic payment solutions, announced that Vital Processing Services, a leader in technology-based commerce enabling services, is the first U.S. merchant processor to Class A certify VeriFone’s Omni 3300 payment terminal running VeriFone’s advanced Verix operating environment and SoftPay e-payment application.
The compact, easy-to-use terminal takes full advantage of VeriFone’s global Verix operating environment to support and run multiple applications on a single device and allow information to be shared securely between applications.
“Our acquiring clients who select the Omni 3300 can offer merchants basic credit, debit and Electronic Benefits Transfer (EBT) payment capability with Vital’s Class ‘A’ merchant help desk support. The tremendous benefit to our clients is the ability to add new functionality without having to re-certify their payment applications, which will help increase speed to market and decrease costs,” said Eric Turille, executive vice president of Vital Processing Services.
In addition, the terminal is capable of downloading value-add applications, such as private label, gift card, loyalty and supply ordering. The Verix operating environment is unique, in that it has application separation at both the hardware and software level. Verix also features a TCP/IP library, enabling the Omni 3300 to support new Internet-based applications that can provide new revenue streams and improved customer loyalty. VeriFone is already working with e-service providers to develop Internet-based applications for VeriFone terminals. VeriFone’s Developer Forum ([http://www.verifone.hp.com/deve loperforum/]) also facilitates the creation of new applications for Verix-based terminals. “For years, our customers have looked for ways to differentiate themselves in the marketplace by adding value-added functionality to their POS terminals, but they always faced the issue that if they changed the application, their Class A certification would be lost,” said Patty Colby, manager of the US Processor Group at VeriFone. “The Omni 3300 eliminates this problem because it allows value-added applications such as private label, loyalty or gift card to be added easily to the terminals without losing Class A certification on their credit and debit applications. This capability has enormous potential for Vital clients looking to differentiate themselves with new value-added applications.”
Omni 3300 Terminal
Supported by VeriFone’s next-generation Verix operating environment, the Omni 3300 terminal securely supports and runs multiple applications in a single device and allows information to be shared securely between applications. VeriFone’s unique implementation of application separation at both the hardware and software level reduces the need for time-consuming and costly certifications when adding or modifying applications. The Omni 3300 also features the same intuitive ATM-style interface and SoftPay software featured on the Omni 3200, letting employees virtually train themselves and greatly reducing errors.
SoftPay software enables Vital’s acquiring clients to offer their merchants use of the VeriFone Omni 3300 payment terminals to accept EBT card payments, as well as credit and debit transactions. SoftPay supports card verification numbers for Visa, MasterCard and American Express. In an effort to help reduce credit card fraud at the point of sale, SoftPay is compliant with state requirements of credit card account truncation. The CPS Card Present and Address Verification features enable merchants to qualify for low interchange rates.
About Vital Processing Services ([www.vitalps.com])
Arizona-based Vital Processing Services(R) (Vital(R)) is a leader in technology-based commerce enabling services. Vital’s clients include acquirers and merchant service providers that offer electronic payment processing services to merchants, such as POS products, electronic authorization and data capture; VirtualNet(TM) Internet-commerce services; clearing, settlement and exception processing; accounting, billing and reporting; acquirer services; risk management; and customer service. Vital is a merchant processing joint venture of Visa(R) USA and Total System Services, Inc.(R) (TSYS) (NYSE:TSS).
VeriFone ([http://www.verifone.hp.com]), a division of Hewlett-Packard Company, is the leading global provider of secure electronic payment solutions for financial institutions, merchants and consumers. The division has shipped more than nine million electronic-payment systems, which are used in more than 100 countries.
Hewlett-Packard Company — a leading global provider of computing and imaging solutions and services — is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that’s always on. HP has 88,500 employees worldwide and had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at [http://www.hp.com].