VeriFone, a division of Hewlett-Packard Company, and worldwide leader in electronic payment solutions, today announced that e-Smart Direct Services Inc., (Toronto, Ontario), is the first network processor in Canada to install VeriFone Omni 3300 multi-application terminals. e-Smart began installing the Omni 3300 in merchant locations throughout Canada earlier this month to support debit and credit e-payment applications. The company also intends to support value-added applications, including chip-based loyalty and couponing, in the next quarter.
e-Smart, one of the 89 members of Canada’s Interac Direct Payment debit network, provides point of sale (POS) services for all types of Canadian retailers and commercial activities. The company joined VeriFone’s growing global Developer Forum and used VeriFone’s Verix Developer Toolkit to develop a payment application for VeriFone’s Verix platform.
e-Smart elected to use VeriFone SC 550 smart card readers, which meet Canadian standards for PIN-entry, to support smart card, debit and other PIN-based transactions. In addition, e-Smart has also purchased VeriFone’s VeriTalk Lite terminal management software to support the rapid and economical deployment of applications in a multi-application environment. VeriTalk Lite is a download engine for small- to medium-sized processors that enables fast deployment of new payment, payment-related and value-added applications by supporting simultaneous application downloads, thereby lowering the cost per download in a multi-application environment.
“Being a smaller, more nimble organization allows us to quickly evolve our offering to meet the changing needs of Canadian merchants, and to embrace virtually any new technology or standard that comes along. With our new VeriFone solution, we can add applications for our merchants very quickly, and can be assured that the solution is Interac-compliant and backed by VeriFone’s reputation for quality and reliability,” said Mischa Weisz, president and CEO of e-Smart Direct Services Inc. “We plan to help Canadian merchants by exploiting every possible feature of the Omni 3300, especially its ability to support multiple applications that can add significant value to a merchant’s point of sale.”
VeriFone’s Omni 3300 terminal is designed to handle the performance demands of e-payment. The Omni 3300 with VeriFone’s Verix operating platform, features true application separation at both the hardware and software level. The Omni 3300 features a triple-track magnetic-stripe reader, a 32-bit processor with a 14.4K modem, 3 MB of memory and a 12.5 lines-per-second integrated printer.
“VeriFone is thrilled that our Verix-based family of payment terminals is being introduced to the Canadian marketplace by e-Smart,” said Bud Waller, vice president and general manager of North American sales and marketing at VeriFone. “We’ve seen strong growth in our Developer Forum around the globe, indicating that our Omni 3300 family of terminals, featuring the open architecture of the Verix operating environment, is gaining momentum as the platform of choice for developers looking to provide processors and merchants worldwide with applications that maximize the value of their point of sale.”
About e-Smart Direct Services
e-Smart Direct Services Inc. is a leader in fully integrated processing services for Retailers, Financial Institutions and Independent Service Operators. As a Direct Member of the Interac(R) Association, e-Smart Direct Services processes debit and credit transactions originating from Automated Teller Machines (ATM) and Point of Sale (POS) devices. e-Smart’s wholesale processing rates as well as it’s ability to design, program and implement custom retail applications such as “convenience fees” (surcharging) and loyalty programs that have attracted retailers throughout Canada to this alternative e-payment solution.
VeriFone ([http://www.verifone.hp.com]), a division of Hewlett-Packard Company, is the leading global provider of secure electronic payment solutions for financial institutions, merchants and consumers. The division has shipped more than nine million electronic-payment systems, which are used in more than 100 countries.
Hewlett-Packard Company — a leading global provider of computing and imaging solutions and services — is focused on making technology and its benefits accessible to individuals and businesses through simple appliances, useful e-services and an Internet infrastructure that’s always on. HP has 88,500 employees worldwide and had total revenue from continuing operations of $48.8 billion in its 2000 fiscal year. Information about HP and its products can be found on the World Wide Web at [http://www.hp.com].