MemberWorks Incorporated (Nasdaq:MBRS), the leading provider of consumer and membership services through affinity marketing and on-line channels, today announced that it had entered into a voluntary agreement implementing its industry leading marketing practices in New York. The agreement, with the New York Attorney General’s office, was not based upon any specifically identified consumer complaints, but rather the general concern that some consumers may be confused by disclosures made while marketing the programs. The Company also agreed to reimburse the State for its $75,000 in expenses to address these best practices issues.
Gary Johnson, President and Chief Executive Officer of MemberWorks stated, “This voluntary agreement reflects our position as the preeminent member services marketing company and demonstrates our continued commitment to the highest standards of marketing practices. MemberWorks strongly endorses the privacy polices of, and is fully compliant with, the Gramm-Leach-Bliley Act and is committed to maintaining public confidence in the direct marketing industry.”
Headquartered in Stamford, Conn., MemberWorks is a leader in bringing value to consumers by designing innovative membership programs that offer services and discounts on everyday needs in healthcare, personal finance, insurance, travel, entertainment, computing, fashion, and personal security. As of June 30, 2000, 6.9 million members are enrolled in MemberWorks programs, gaining convenient access to thousands of service providers and vendors. MemberWorks is the trusted marketing partner of leading consumer-driven organizations, and offers them effective tools to enhance their market presence, to strengthen customer affinity, and to generate additional revenue.Details