American Express has renewed its commitment to raising awareness and money for breast cancer by launching “Shop for the Cure,” a campaign to raise $500,000 for the Susan G. Komen Breast Cancer Foundation.
American Express will donate 1-cent for every purchase made on an American Express Card at participating retailers and malls from September 1st through the end of October — Breast Cancer Awareness Month. Since 1998, through similar retail promotions, American Express has raised $800,000 for the fight against breast cancer. Donations are not tax deductible for Cardmembers.
! “Being a good corporate citizen in the communities in which we live and work is a core value at American Express,” said John Theiss, vice president, retail industries, American Express. “We are pleased that so many new retailers have partnered with us this year in the battle against breast cancer which allows us the opportunity to raise awareness about this terrible disease among a greater number of Cardmembers and consumers.”
As part of this year’s campaign, American Express is also sponsoring “Ten Stories, One Journey: Surviving Breast Cancer” at Westfield Shoppingtown Garden State Plaza in Paramus, New Jersey. This photo essay will feature the portraits of eleven New Jersey-area women who have survived breast cancer. Their stories, along with breast cancer detection tips and contact numbers for breast cancer organizations, will be available in free books that will be available to mall shoppers while the gallery is open from September 18th – October 28th.
American Express is committed to raising awareness and making donations towards finding a cure for breast cancer. In addition to donating $800,000 to breast cancer causes over the last two years, American Express is also a longstanding sponsor and participant in the annual Susan G. Komen Breast Cancer Foundation New York City Race for the Cure(R). The company also received the U.S. Postal Service’s first Social Awareness Award in May 1999 for its role in promoting nationwide awareness of the Breast Cancer Research Semi-Postal Stamp.
“On behalf of everyone at the Susan G. Komen Breast Cancer Foundation, I want to thank American Express, as well as its Cardmembers and participating retailers, for sharing this exciting opportunity to join our fight against breast cancer,” said Nancy Brinker, founding chair of the Komen Foundation. “The Shop for the Cure program is the ultimate “gift with purchase” — the gift of hope. Together, we can make a difference in the lives of millions of women and their families facing this life-threatening disease.”
In all, American Express Cardmembers will be able to “Shop for the Cure(R)” at nearly 50,000 retail locations nationwide including over 150 malls and approximately 750 national retail chains and local stores. Cardmembers will also be able to “Shop for the Cure(R)” at participating Web retailers. Cardmembers can visit to search for the retailers and malls that are participating in their local area.
The Susan G. Komen Breast Cancer Foundation was established in 1982 by Nancy Brinker to honor the memory of her sister, Susan G. Komen, who died from breast cancer at the age of 36. Today, the Foundation is an international organization with a network of volunteers working through local Affiliates and Komen Race for the Cure(R) events to eradicate breast cancer as a life- threatening disease by advancing research, education, screening and treatment. For breast health or breast cancer information, contact the Komen Foundation’s National Toll-Free Breast Care Helpline, 1.800.I’M AWARE(R), or visit its award-winning Website, .
American Express Company is a diversified worldwide travel and financial services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, investment products, insurance and international and online banking. For more information on American Express, visit our website at .