Optimal Robotics Corp. offers consumers a new way to simplify their lives with the installation of the first U-Scan Express self-checkout system at one of The Great Atlantic & Pacific Company of Canada Limited’s (A&P) largest operations, a Dominion store located at Kennedy Road and Highway 401 in Scarborough, Ontario.
The U-Scan Express is a high-speed alternative to the traditional checkout line that allows customers to act as their own cashiers — scanning, bagging and paying for their items with limited or no assistance from store personnel.
“Through this technology, Optimal Robotics is changing the way people pay for groceries and other retail goods in North America,” said Henry Karp, President and COO of Optimal Robotics. “The unit operates with a touch screen, visual cues and voice prompts to guide shoppers through the transaction quickly, simply and accurately. The customer scans the goods, bags them and pays with a credit or debit card or cash, as if it were a vending machine.”
Founded in 1991 and headquartered in Montreal, Optimal Robotics has become the leading provider of self-checkout systems for express lanes in supermarket chains and superstore retailers in North America. The company entered the U.S. market in 1995 with the conviction that the popularity of ATMs and kiosks would eventually reach grocery retail. Today, the self- checkout market is booming, with the market in the U.S. alone estimated at $2 – 3 billion. To date, Optimal has over 2,400 self-serve terminals in over 30 U.S. states.
The U-Scan Express system takes up only 75% of the space occupied by standard checkout lanes and like ATMs, U-Scan provides shoppers with a self- service option that increases convenience and control.
“We are delighted to be working with Optimal on this Canadian test installation,” said Bill Sheine, spokesperson for A&P. “We believe that this self-checkout system (known as “Express Yourself” at A&P/Dominion) will provide a speedier alternative to traditional express lanes. This initiative complements today’s busy lifestyles and consumers’ comfort with self-service offering a fast, easy, efficient way to pay for goods while allowing shoppers to take charge of their own transactions.”
“The system has proven successful in the U.S. and we are excited to offer our shoppers this latest innovation in customer service and technology.”
The Great Atlantic and Pacific Company of Canada Limited operates 239 corporate and franchised food stores in Ontario including A&P, Dominion, Ultra Food & Drug and Food Basics.
Optimal Robotics Corp. is the leading provider of self-checkout systems in supermarkets and supercentres throughout the United States. The company’s principal product is U-Scan(R) Express, an automated self-checkout system which enables shoppers to scan, bag and pay for their purchases with limited or no assistance from store personnel. The U-Scan Express system has become the industry standard in North America and processed over 45 million customer transactions in 1999. U-Scan Express is designed to reduce retailer checkout costs, increase shoppers’ convenience and provide an ATM-like checkout experience. For more information, visit Optimal Robotics’ Web site at .Details