The Sportsman’s Guide, Inc., a catalog retailer and Internet e-tailer of outdoor and general merchandise, and Metris Companies Inc., one of the fastest-growing direct marketing companies in the United States, today officially launched The Sportsman’s Guide MasterCard. The new Sportsman’s Guide MasterCard allows customers to earn Guide Rewards, The Sportsman’s Guide’s proprietary loyalty program, on all purchases. The Sportsman’s Guide’s customers will be able to find card applications in August’s catalog, or use convenient, secure online functionality to apply for the card at [www.sportsmansguide.com]. Guide Rewards can be earned when using The Sportsman’s Guide MasterCard for online and off-line transactions.
The Sportsman’s Guide Rewards Program allows customers to earn certificates in $10 increments that are valid toward purchases made at The Sportsman’s Guide, GuideOutdoors and Bargain Outfitters. Customers earn 3 percent in Guide Rewards for all Guide purchases (The Sportsman’s Guide, GuideOutdoors and Bargain Outfitters) and 1 percent for all other purchases.
Customers who use The Sportsman’s Guide MasterCard for purchases over $99 have the option of receiving 90 days same-as-cash and deferring payments. All 90 days same-as-cash purchases are interest free for 90 days. If the transaction is not paid off on day 91, interest will then begin to accrue.
“We are excited to launch this program in partnership with Metris,” said The Sportsman’s Guide President and Chief Executive Officer Gregory R. Binkley. “The combination of Metris’ experience and expertise with The Sportsman’s Guide’s Internet and catalog model will provide great value to our customers.”
“The Sportsman’s Guide MasterCard represents an exceptional value for customers, allowing them to combine credit card spending with reward-earning opportunities,” said Metris Chairman and CEO Ronald N. Zebeck. “We see this card as the centerpiece of a unique rewards program for customers who are passionate about the outdoors.”
Benefits and features of The Sportsman’s Guide MasterCard include:
— Customers earn Guide Rewards for everyday purchases both online and off-line.
— Customers can redeem Guide Rewards at three Internet sites: [www.sportsmansguide.com], [www.guideoutdoors.com] and [www.bargainoutfitters.com].
— Competitive fees and rates. Pre-approved customers will pay an introductory APR as low as 3.9 percent with an APR as low as 13.99 percent following the introductory period.
— No annual fee.
— Instant online application and approval process for those who qualify.
— Online account access. Cardholders can access their credit card account information 24-hours-a-day by visiting [www.directmerchantsbank.com]. They can view and download account statements, make electronic payments, and contact customer service online.
— Online credit limit increase requests.
Metris will also market its enhancement services to The Sportsman’s Guide credit card customers. These services include DirectAlert(SM), a credit-monitoring program; Fraud Alert Services(SM), a card registration service; Home ServiceEdge(SM), a home warranty program that covers 10 home appliances; PurchaseShield(R), a product purchase protection program; and TripSaver(SM), a travel club with discounts and a lowest-price guarantee.
Metris Companies Inc. is an information-based direct marketer of consumer credit products and enhancement services. Based in St. Louis Park, Minn., Metris also has operations in Scottsdale, Ariz.; Jacksonville, Fla.; Champaign, Ill.; White Marsh, Md.; and Tulsa, Okla. Metris employs more than 4,200 people.