Heartland Payment Systems, a leading provider of credit card and payroll processing services for the restaurant industry, announced the launch of HeartlandDineSite.com, a nationwide online restaurant guide.
Leveraging the Internet’s power to drive consumers to restaurants, this new site allows any restaurants that process credit cards and/or payroll through Heartland Payment Systems to gain significant, cost-effective visibility via Internet promotion.
HeartlandDineSite.com, developed and “powered-by” DineSite.com, is among the most comprehensive restaurant guides in the world. The site offers access to over 100,000 restaurants in more than 12,000 cities nationwide, with several international guides underway.
Restaurants that participate also gain visibility via the entire DineSite.com network of restaurant guides which is syndicated by a growing list of more than a hundred popular web brands.
“By teaming up with DineSite.com, we are able to offer a world-class dining guide already proven to be a favorite among Internet users,” said John Waldron, VP Internet Marketing and Sales at Heartland Payment Systems. “This relationship is right in line with our mission to distinguish Heartland, and our product offering, from competitors in our market.”
The National Restaurant Association reports that the average American dines out 4.1 meals each week and pays .43 of each food dollar to the restaurant industry.
Ten percent of consumers have already used the Internet to view a restaurant’s menu, and among adults who have yet to do so, 44% would like to be able to access a restaurant’s menu online. It is therefore no surprise that “Food & Dining” ranks in the top five for portals and city guides covering local entertainment, travel, and lifestyle content.
Most portal sites report that restaurant sections account for 7-10% of local traffic.
“We are very pleased by the synergy this relationship brings…” said DineSite.com Marketing VP, Jim Hasan. “Heartland Payment Systems brings an army of professional sales reps targeting restaurants, while we bring over 5 years experience developing and running consumer-oriented web-based restaurant guides.”
About Heartland Payment Systems
Heartland Payment Systems provides businesses of all sizes with professional, one-stop solutions for payroll processing, traditional and Internet card processing and fraud prevention and protection programs.
Heartland Payment Systems began in May 1997 as Heartland Card Services, LLC and has rapidly grown to become the 15th largest merchant acquirer in the U.S., as well as the largest privately held merchant acquirer. For more information please visit us online at [www.heartlandpaymentsystem.com] or contact John Waldron at 888/702-3321.
DineSite.com () competes among top restaurant guides with what it claims is the most comprehensive restaurant database in the world. Created back in 1995 as a consulting demo, DineSite.com gained popularity because it allowed consumers to share dining experiences by posting their own restaurant reviews.
The site now has over 50,000 user-contributed ratings and reviews; and, a searchable menu database with over 3,000 destination restaurants across the nation.
DineSite.com is based in Schaumburg, Ill. and owned by Internet consulting firm DineCore Inc. Heartland Payment Systems is a privately owned company and is based in Princeton, N.J. For more information please contact Joan Herman, Director of Restaurant Marketing at 888/963-4200, ext. 4803 or email firstname.lastname@example.org.