MyPoints.com announced Tuesday that its card services arm, Alliance Development Group, has been chosen by U.S. Bancorp to manage the rewards program for the new Staples Visa Business Card.
Yesterday’s announcement brings the number of credit card rewards programs operated by MyPoints.com on behalf of U.S. Bancorp to three, including programs for the nation’s leading supermarket retailers, Albertsons and the Kroger Co.
“U.S. Bank works with leaders in all areas to provide its clients with the very highest level of service,” said Daniel Frate, president of Payment Systems for U.S. Bancorp. “MyPoints.com’s card services group has the experience we can rely on to operate complex rewards programs for demanding partners, and it continues to be our program manager of choice for high-profile rewards programs such as this.”
“MyPoints.com continues to strengthen its leading position in the substantial market for credit card services both online and offline,” said Frank Pirri, Senior Vice President of Offline Commerce for MyPoints.com. “By working closely with leading partners such as U.S. Bank, MyPoints.com believes the company is well positioned to take advantage of the inevitable integration of commerce, credit cards, loyalty programs and the Internet.
The new Staples Visa Business Card, designed to provide small businesses with the credit they need, is the first such business credit card offered by an office supplies retailer and one of the only business cards to offer rewards with no annual fee. With every dollar charged on the Staples Visa Business Card — at Staples or anywhere else Visa is accepted — cardholders will earn points redeemable for free Staples products and services, free airline tickets, restaurant and movie certificates, hotel accommodations and rental car services. The points are accrued at the company level and can be used by the business or gifted to employees or customers.
About Staples, Inc.
Staples (NYSE: SPLS) is a $7 billion retailer of office supplies, furniture and technology to consumers and businesses from home-based businesses to Fortune 500 companies in the United States, Canada, the United Kingdom, Germany, the Netherlands and Portugal. Headquartered outside Boston, Staples invented the office superstore concept and today is the largest operator of office superstores in the world. The company has over 46,000 employees serving customers through more than 1,100 office superstores, mail order catalogs, e-commerce and a contract business.
About U.S. Bancorp
Minneapolis-based U.S. Bancorp, with $82 billion in assets, is the 12th largest bank holding company in the nation and operates approximately 1,000 banking offices in the Midwest and West. The company provides comprehensive banking, trust, investment and payment systems products and services to consumers, businesses and institutions. It operates a network of 5,300 ATMs and provides 24-hour, seven-days-a-week telephone customer service. The company offers full-service brokerage services at approximately 100 offices through U.S. Bancorp Piper Jaffray. The company is the largest provider of Visa corporate and purchasing cards in the world, and is one of the largest providers of corporate trust services in the nation. For further information, please see the U.S. Bancorp web site at [http://www.usbank.com].
MyPoints.com is a leading developer of Internet direct marketing services and loyalty infrastructure. The Company’s database-driven direct marketing service, MyPoints(R), enables businesses to identify, acquire and retain customers through a unique program that integrates highly targeted email and Web-based offers with incentive points to respond to those offers both online and offline. MyPoints.com is also a leading developer of Internet loyalty infrastructure, including MyPoints(R) Network and custom-branded rewards programs based on the Company’s proprietary technology platform — the Digital Loyalty Engine(TM). MyPoints.com has sales offices in cities nationwide. For direct marketing and loyalty product information please call toll-free 800-890-9351, 212-699-8050, ext. 7702 from outside North America, or visit them online at .