AspireCard.com, Inc., on-line marketer of the Aspire Visa credit card, announced Wednesday that it has engaged the services of iXL, Inc. for on-line internet marketing communications, and WestWayne, Inc., an integrated marketing communications firm, for off-line, traditional communications.
“We have an excellent team in place to establish [www.AspireCard.com] as the premier site for on-line credit card marketing,” said Richard House, president of AspireCard.com, Inc.
AspireCard.com, Inc., a wholly owned Internet subsidiary of CompuCredit Corporation (NASDAQ: CCRT), launched its web site, [www.AspireCard.com], in July of this year to meet the demand for real time approval of credit card applications on-line.
Atlanta-based iXL, Inc., a wholly owned subsidiary of iXL Enterprises (Nasdaq: IIXL), is a leading strategic Internet services company which provided front-end web site design and systems engineering for the connection to AspireCard.com’s advanced risk evaluation system. In August, iXL also began designing the on-line media campaign for AspireCard.com. Atlanta-based WestWayne, Inc., through its cultural marketing division, BlackSheep, will develop and launch the off-line media campaign for AspireCard.com in the 4th quarter of this year.
Interested consumers may apply for an Aspire Visa credit card on the web by entering [www.AspireCard.com], then clicking on the application icon. After completing a credit application on-line through the AspireCard.com site, the applicant will receive an answer within seconds. According to House, AspireCard.com, Inc. is among only a few select credit card companies that can provide real time decisioning on-line.
AspireCard.com, a wholly owned subsidiary of CompuCredit Corporation, promotes the Aspire Visa credit card on the Internet. CompuCredit Corporation is a credit card company that uses technology based analytical techniques it has developed to identify credit-worthy consumers who it believes are not currently being served by more traditional consumer credit providers. CompuCredit markets Aspire Visa credit cards to these consumers on an unsecured basis through traditional channels such as direct mail and telemarketing, as well as through its Internet marketing services subsidiary, AspireCard.com, Inc. CompuCredit also markets life insurance, card registration, telecommunication products, membership in buying clubs, travel services and debt waiver programs to its cardholders. Aspire Visa cards are issued by Columbus Bank and Trust under an agreement with CompuCredit. CompuCredit completed its initial public offering in April 1999. CompuCredit was included in the Russell 2000(R) Index in July of this year.