Takes Form, Inc., on-line marketer of the Aspire Visa credit card, announced Wednesday that it has engaged the services of iXL, Inc. for on-line internet marketing communications, and WestWayne, Inc., an integrated marketing communications firm, for off-line, traditional communications.

“We have an excellent team in place to establish [][1] as the premier site for on-line credit card marketing,” said Richard House, president of, Inc., Inc., a wholly owned Internet subsidiary of CompuCredit Corporation (NASDAQ: CCRT), launched its web site, [][2], in July of this year to meet the demand for real time approval of credit card applications on-line.

Atlanta-based iXL, Inc., a wholly owned subsidiary of iXL Enterprises (Nasdaq: IIXL), is a leading strategic Internet services company which provided front-end web site design and systems engineering for the connection to’s advanced risk evaluation system. In August, iXL also began designing the on-line media campaign for Atlanta-based WestWayne, Inc., through its cultural marketing division, BlackSheep, will develop and launch the off-line media campaign for in the 4th quarter of this year.

Interested consumers may apply for an Aspire Visa credit card on the web by entering [][3], then clicking on the application icon. After completing a credit application on-line through the site, the applicant will receive an answer within seconds. According to House,, Inc. is among only a few select credit card companies that can provide real time decisioning on-line., a wholly owned subsidiary of CompuCredit Corporation, promotes the Aspire Visa credit card on the Internet. CompuCredit Corporation is a credit card company that uses technology based analytical techniques it has developed to identify credit-worthy consumers who it believes are not currently being served by more traditional consumer credit providers. CompuCredit markets Aspire Visa credit cards to these consumers on an unsecured basis through traditional channels such as direct mail and telemarketing, as well as through its Internet marketing services subsidiary,, Inc. CompuCredit also markets life insurance, card registration, telecommunication products, membership in buying clubs, travel services and debt waiver programs to its cardholders. Aspire Visa cards are issued by Columbus Bank and Trust under an agreement with CompuCredit. CompuCredit completed its initial public offering in April 1999. CompuCredit was included in the Russell 2000(R) Index in July of this year.



ORGA Brazil

DARUMA ORGA Card Systems has opened a new production site in Taubate, Brazil. This is ORGA’s fourth smart card production plant worldwide. The DARUMA ORGA plant will produce custom smart cards for telecommunications, banking, transport and retail clients. The first VISA certification has been completed. The DARUMA ORGA Card Systems joint venture was founded in Dec. 1998. DARUMA is a leader in Brazil’s telecommunications sector. ORGA also has smart card plants in Germany, South Africa and Russia.


VISA on Broadway

VISA has become the preferred card of Live Broadway and the only card accepted for the Tony Awards as a result of agreements with Tony Award Productions, the American Theatre Wing, The League of American Theatres and Producers, and SFX Entertainment. VISA cardholders will receive the added benefits of exclusive advance ticket availability and priority seating at Broadway events around the country. VISA’s integrated marketing program will combine national advertising, consumer promotions, online programs and public relations, providing added exposure for Broadway events and organizations. A comprehensive preference program with each partner will stimulate VISA card usage at all points of transaction. Elements will include point-of-sale visibility and prompting, advertising and promotional exposure, and VISA branding on tickets. All four organizations will provide online links, branding and VISA preference for electronic commerce. In addition, Visa will receive usage rights to the four prestigious marks and transfer pass-through rights to all members and participating merchants. VISA says Broadway productions around the country draw a combined annual attendance of more than 30 million, with box office receipts of more than $1.3 billion,


Cap One gets Treasury Award

Treasury & Risk Management magazine awarded Capital One Financial Corporation the Alexander Hamilton Award for sophistication, ingenuity, and best practices in treasury management. Capital One received more awards than any other company — winning the Overall Excellence Gold Standard Award for its comprehensive program.

Several Capital One associates were on hand to accept the awards on behalf of the Company. “Having the right people is key to Capital One’s success. Capital One’s associates are constantly innovating and developing treasury tools that support and enable the fast growth of our company,” said David Willey, Senior Vice President of Corporate Financial Management and Treasurer for Capital One. “To receive this kind of national recognition validates the strength of our associates and their groundbreaking efforts.”

In addition to the overall award, Capital One received four individual awards.

Capital One was awarded the Gold for its innovative use of technology that improved its treasury functions. The entry detailed Capital One’s technology infrastructure that supports retail deposits — an alternative funding source for the Company.

Capital One received the Gold in the Investor Relations category for the Company’s ability to create new and exciting methods for instituting a clearly defined fixed income investor relations program that would expose more investors to Capital One.

Capital One received the Silver for its retirement program, which recognizes the Treasury Department’s integrated approach of doing business with other departments across the Company. The entry highlights the design of a retirement plan to support the Company’s strategic objective of attracting and retaining the highest quality workforce, while continuing to grow the business.

In the Financial Risk Management category, Capital One received the Silver. This award recognizes Capital One’s innovative solutions for managing liquidity; the Company developed a scenario-driven liquidity management framework that ensures adequate liquidity to support the Company’s business strategy.

Headquartered in Falls Church, Virginia, Capital One Financial Corporation ([][1]) is a holding company whose principal subsidiaries, Capital One Bank and Capital One, F.S.B., offer consumer lending and deposit products. Capital One subsidiaries collectively had 20.8 million customers and $18.5 billion in managed loans outstanding as of September 30, 1999, and are among the largest providers of MasterCard and Visa credit cards in the world. Capital One trades on the New York Stock Exchange under the symbol “COF” and is included in the S&P 500 Index.



Zale Gift Cards

Zale Corporation, North America’s largest specialty retailer of fine jewelry, announces the perfect alternative to traditional gift certificates, with the introduction of electronic gift cards in all three of its domestic brands: Zales Jewelers, Gordon’s Jewelers and Bailey Banks & Biddle Fine Jewelers. These wallet sized gift cards can be purchased in any denomination from $25 to $10,000.

This introduction is a great complement to the gift-oriented merchandise, allowing the recipient to make their own special selection from the broad assortments of fine jewelry and watches. By the end of October, the card will be available across all stores and bear the respective brand name. The cards can be used anytime for any occasion.

“We are thrilled to be able to offer yet another gift-giving solution to our customers. The gift card is a great option for the customer who wants to give a gift of lasting value but may be undecided on selection and working with limited time,” said Beryl Raff, President and Chief Executive Officer of Zale Corporation.

The gift card offers ultimate flexibility and convenience for both the gift giver and the recipient. Gift card holders can redeem their cards for merchandise, increase their balances or verify their balances at any store. Customers can also obtain their balance by calling the toll free number on the back of the card.

Zale Corporation operates approximately 1,330 specialty retail jewelry stores located throughout the United States, Canada, Puerto Rico, and online, including Zales Jewelers, Zales Outlet, Zales Direct at [][1], Gordon’s Jewelers, Bailey Banks & Biddle Fine Jewelers and Peoples Jewellers. Additional information on Zale Corporation and its operating divisions is available on the Internet at [][2].



First USA Fallout

Bank One confirmed yesterday that First USA’s chairman and CEO, Richard Vague, has resigned. The news follows the release of Bank One’s latest earnings report which revealed that sluggish growth in the First USA card division is dragging on Bank One’s earnings. Bank One says the company will continue to be highly focused on stabilizing returns at First USA. The First USA problems involve marketing, pricing and customer issues. In response to Vague’s decision to leave, Bill Boardman has been elected chairman and head of First USA. The Bank One board of directors also announced yesterday that Verne Istock will become president of Bank One. John McCoy has also been elected chairman while continuing to serve as CEO of Bank One. The First USA executive management team, which has been together for some time, has been coming apart. In May, Randy Christofferson resigned as president of First USA Bank.


ChargeBack Defender

PA-based has introduced a tool that helps e-commerce merchants identify customers who are using a stolen card, have a history of not paying for products, are abusive of product returns or have a propensity for family fraud (unauthorized purchases by children). ‘ChargeBack Defender’ offers: access to more than 50 databases containing more than two billion consumer records; proprietary models designed to accurately predict the risk associated with a first-time transaction without the need to depend on purchasing history of a specific customer; predictive results in an average of two seconds or less; and the industry’s lowest false/positive rate due to’s multiple databases used for each individual identifier that instantly verify any discrepancies suspected during the transaction. is run by Paul Fichtman.


Equifax 3Q/99

Equifax Payment Services posted a strong third quarter. Payment Services, which operates globally through Card Solutions and Check Solutions, increased revenue 23% to $175.1 million for 3Q/99. The revenue increase in Payment Services was driven primarily by merchant and card processing in U.S. Card Solutions, the card services business in Brazil, and the new U.K. card processing operations. Check Solutions was also a significant contributor with a revenue increase of 17% as this business continues to grow both domestically and internationally. Operating income for Payment Services of $34.8 million increased 26.3% due to the continued strong performance of both Card Solutions and Check Solutions. For more details on Equifax’s 3Q/99 visit CardData ([][1]).




Diebold, Card Capture Services, and FL-based iATM have launched a targeted advertising campaign with a major pharmaceutical company to promote over-the-counter products on ATM screens on 141 Diebold ‘CSP200’ ATMs located in Rite-Aid stores nationwide. The three-month pilot may be expanded to include additional ATMs in other high traffic retail locations. Three screens, each promoting a different over-the-counter product, will be displayed during the pilot program. Displays will occur during the welcome stage, when a cardholder approaches the machine, and during the transaction stage. The companies expect to deliver 200,000 ad impressions during the three month trial. A special discount coupon complete with unique bar code, will be delivered to every user during each transaction. In order to manage the ‘CSP200’ terminals, Diebold utilized ‘CSP Manager’, a remote host.


MBNA & Scientific American

MBNA America Bank and Scientific American magazine announced Tuesday Scientific American’s sponsorship of MBNA’s credit card services for its readers.

Scientific American is a leading publication of science and technology, providing information on current advances in medicine, computer technology, and transportation. It serves more than 500,000 professionals.

The partnership with Scientific American adds to the more than 1,300 professional groups that sponsor MBNA’s credit card services, making it one of MBNA’s fastest growing sectors.

MBNA Corporation (NYSE: KRB), a bank holding company and parent of MBNA America, N.A., a national bank, has $67.4 billion in managed loans. MBNA, the largest independent credit card lender in the world, also provides retail deposit, consumer loan, and insurance products.


Diebold Acquires Brazilian IT Firm

Diebold, Incorporated announced Tuesday that it has reached an agreement to purchase all of the stock of Procomp Amazonia Industria Electronica, S.A. The acquisition, for a combination of cash and stock, is expected to be completed by October 31, 1999 and is anticipated to be immediately accretive.

Procomp manufactures and markets a wide array of innovative technological solutions, including personal computers, servers, software, professional services, and retail and banking automation equipment. In 1998, the Brazilian Ministry of Education and Culture purchased 30,000 personal computers from Procomp for use in schools nationwide. Automated teller machines (ATMs) and other self-service terminals account for approximately 50 percent of Procomp’s overall business. Diebold has supplied Procomp with internal components for the manufacture of their self-service terminals since 1991.

“The acquisition of Procomp is an important part of our globalization strategy, as it expands our presence in Latin America and enhances our position within the financial self-service niche,” said Robert W. Mahoney, chairman and chief executive officer of Diebold. “More importantly, however, Procomp’s diversity of product and scope will allow us to expand into new directions and offer a more comprehensive global product line.”

The strong management team that has more than tripled Procomp’s revenue over the last five years will remain in place. Eric Jan Roorda will stay on in the capacity of President of the Brazilian operation.

“We are very pleased with this transaction which will open new channels of distribution for Procomp throughout Latin America and beyond,” said Roorda. “Our management team’s knowledge of the Brazilian market and our diverse product line, when combined with Diebold’s international distribution channels will make for a stronger global position. By working together we can optimize our engineering, research and development capabilities to become highly competitive on a worldwide scale.”

Procomp employs nearly 2,300 employees and operates more than 150 service locations throughout Brazil. In 1998, Procomp shipped more than 11,300 self- service terminals of which 7,300 were cash dispensers and ATMs. The company reported gross sales revenue of R$ 463,000,000 (US$399,000,000).

Procomp manufactured, installed and serviced more than 160,000 electronic polling stations for use in Brazil’s national election in 1998. More than 60 million Brazilian voters were able to cast their ballots in an efficient and secure manner using Procomp technology.

“Besides manufacturing and sales capabilities, Procomp’s sizeable service organization, unparalleled in South America, will provide top-notch maintenance and support to our customers,” commented Ernesto R. Unanue, Diebold corporate vice president and managing director for Latin America. “Long term, we anticipate that the acquisition of Procomp will continue to expand our presence and product lines in South America as well as worldwide.”

Diebold, Incorporated is a global leader in providing integrated self- service delivery systems and services. Founded in 1859, the company employs more than 7,000 associates in more than 135 locations worldwide with headquarters in Canton, Ohio, USA. Diebold reported revenue of US$1.2 billion in 1998 and is publicly traded on the New York Stock Exchange under the symbol ‘DBD.’ For more information, visit the company’s Web site at [][1].