E-Stamp Corporation (Nasdaq:ESTM), the pioneer of Internet postage, Wednesday announced the appointment of a prominent industry executive to its Board of Directors.
Rebecca (Becky) Saeger, executive vice president, brand marketing, Visa U.S.A., will bring valuable insight and a wealth of brand experience to E-Stamp as the company moves forward.
“We are delighted to welcome Becky to our board,” says Robert H. Ewald, president and chief executive officer of E-Stamp Corporation. “Her extensive branding experience, and her understanding of brand essence, will be a tremendous asset as we position E-Stamp as the premier Internet postage brand,” he says.
As the executive vice president of Visa U.S.A’s marketing, Rebecca has gained over 20 years experience in business-to-business and consumer brand and marketing strategy. At Visa she is responsible for leading and expanding Visa’s brand and product leadership through strategic advertising, promotions, co-branding and marketing programs.
Previously, Saeger spent six years at Foote, Cone and Belding, San Francisco, a global advertising agency network, where she led national marketing campaigns for major brands including Pillsbury and Janus. Prior to that, Saeger worked at Ogilvy and Mather in New York, for 11 years, holding a number of different positions including senior vice president group director managing major multinational accounts like Unilever and American Express.
“This is an incredibly exciting time not only for e-commerce but especially for the Internet postage industry,” says Saeger. “E-Stamp is a true pioneer and I’m really looking forward to helping the marketing team establish a compelling brand identity while strengthening the company’s position in the market,” she says.
The complete E-Stamp solution costs only $49.99 and includes the E-Stamp software, an electronic vault (which stores the postage once it has been downloaded from the Internet), and a kit with documentation and labels. A 10% convenience fee is charged when postage is purchased, with a minimum fee of $4.99 and a maximum fee of $24.99 per purchase. There are no monthly fees or monthly minimums charged.
We provide an easy-to-use Internet postage solution that enables customers to purchase, download and print postage directly from their personal computer. The purchased postage can be printed onto envelopes, labels or documents using standard laser or inkjet printers, 24 hours a day, seven days a week, without the need to remain connected to the Internet. We received approval from the U.S. Postal Service in August 1999 for our Internet postage solution, and since then have been selling our solution nationally.
Our Internet postage solution is targeted at small business, small office and home office users, collectively known as SOHO users, most of whom usually connect on modems at speeds of 28.8 or 33.6 kilobytes per second and share lines with telephones or fax machines. We have established strategic relationships with industry leaders including Microsoft, Yahoo!, Compaq, Excite@Home, America Online, Francotyp-Postalia and Avery Dennison. For more information about E-Stamp, please visit our web site at [www.e-stamp.com].