NextCard announced this morning an e-commerce marketing agreement to become the exclusive credit card sponsor for Hoover’s Online: The Business Network ([http://www.hoovers.com]), published by Hoover’s, Inc..
Under the terms of the agreement, NextCard will promote its suite of premier credit card products to Hoover’s Online visitors. NextCard and Hoover’s will also work to jointly offer special incentives to new cardholders who apply through [www.hoovers.com].
“NextCard is thrilled to offer customized card products to the expanding Hoover’s Online audience,” said David Schwartz, vice president of customer acquisition at NextCard. “We’ve determined that Hoover’s is ideal for reaching consumers seeking innovative business services online and we’re pleased to become an exclusive sponsor.”
“We’re excited about the opportunity to offer busy businesspeople who use Hoover’s Online what we think is the best credit card product for Internet users,” said Jani Farlow Spede, Hoover’s vice president of advertising and e-commerce. “We believe Hoover’s visitors are affluent, educated and very comfortable with online transactions — an attractive match for NextCard.”
Spede added that Hoover’s has developed an integrated customer acquisition program for NextCard that includes banner advertising, text links placement within Hoover’s newsletters and customized tie-in promotions with Hoover’s subscriptions.
NextCard, Inc. ([http://www.nextcard.com]), creator of The First True Internet Visa in 1997, is considered the industry’s leading issuer of consumer credit on the Internet. The Company has continued to innovate with its complete GoShopping!(SM) Web site, NextCard eWallet, Double Rewards program, personalized PictureCard(SM) design and exceptional online customer service.
NextCard publishes the NextCard eCommerce Index(SM), the premier source of online transaction activity and was named a “HOT 100 Company” by Upside magazine and one of “The Standard 100” most important and influential companies in the Internet economy by The Industry Standard magazine.