skymall.com, the e-commerce subsidiary of SkyMall Inc. , Tuesday announced a national joint marketing agreement with First USA, the world’s largest issuer of Visa credit cards, that will extend each other’s cross-promotional marketing efforts.
According to the terms of the agreement, both companies will collaborate on promotional activities that will extend the marketing reach for both companies. Through this agreement, the skymall.com brand will be included in multiple First USA marketing initiatives that will reach millions of its cardmembers. In addition, skymall.com will develop value added offers and programs for First USA that will help attract new cardmembers as well as increase usage with current cardmembers.
The agreement includes multiple marketing initiatives — the development of a co-branded Web site with First USA Worksite Marketing and promotions for the bank’s portfolio marketing group, including First USA Connections direct mail and statement insert programs.
skymall.com will be a featured partner in First USA’s worksite marketing initiatives, which include Web sites designed for participating companies to offer employees a more comprehensive benefits package, including a suite of services and rewards that will include special credit card offers, the skymall.com Web site, along with discounts, and services for flowers, travel and tickets.
“We are excited about the opportunities of having skymall.com join us as a premier partner,” said Jim Grant, senior vice president, worksite marketing, First USA. “skymall.com’s wide range of products and services is a natural fit for our customer base and our regular promotional programs. Likewise, we offer skymall.com a new base of shoppers it can reach on a monthly basis.”
The marketing partnership also calls for skymall.com to be a merchant in several First USA Connections marketing campaigns. As part of these marketing efforts, skymall.com is currently offering 15 percent off any purchase of $100 or more made at the [www.FirstUSA.com/connections] site now through Sept. 30, 1999. Visitors can now link directly to [www.skymall.com] from this site.
“Our strategic partnership with First USA enables skymall.com to reach consumers at work or at home with valuable offers and benefits,” said Thomas C. Edwards, chief marketing officer for skymall.com. “We feel that First USA’s reach as the leading credit card marketer on the Internet combined with its innovative worksite marketing initiatives is ideal for our customers.”
skymall.com, the e-commerce company of SkyMall, Phoenix, is committed to fostering a high-quality one-to-one customer experience that exceeds expectations and engages customers in long-term relationships. skymall.com offers high quality products and services in a one stop shopping e-commerce Web site to millions of consumers using the Internet 24-hours-a-day, seven-days-a-week. Through distribution channels in airlines, hotels, at worksites and in the future over broadband technologies, SkyMall and skymall.com plan to capitalize on agreements with more than 100 retailers, catalogs and information service partners to create e-commerce solutions for consumers and merchants.
The SkyMall(R) print catalog is a unique advertising vehicle that extends the company’s reach to 70 percent of all domestic airline seat pockets and reaches more than 420 million people each year. For additional information, visit the company at [http://www.skymall.com].
About First USA
First USA (), a subsidiary of BANK ONE CORP. (NYSE:ONE), is the world’s largest Visa credit card issuer. First USA offers credit cards for consumers and businesses under the First USA, First Card and Bank One names and on behalf of more than 2,000 marketing partners. BANK ONE, with assets of more than $256 billion, is the nation’s fifth-largest bank holding company.