Shoppers Charge Accounts has completed the first phase of its website redesign. SCA, one of the nation’s largest private label credit companies, is a division of Hudson United Bank, a subsidiary of Hudson United Bancorp.
The new site–which can be viewed at [www.shopperscharge.com].–is easy to navigate, attractive and filled with important information about SCA’s expertise and services. Information can be obtained via a bulleted list of titles: The Private Label Advantage, The SCA Advantage, Program Services and Frequently Asked Questions. Throughout the site, there are links back to parent company Hudson United Bank ([www.hudsonunitedbank.com].). Additionally, the Hudson United site now includes a hotlink back to SCA in the business banking section under the subhead “Private Label Credit Card Program.”
“One goal of the redesign was to create a home page that allowed visitors to immediately understand who we are and what we do,” commented Toni Colello, SCA senior marketing manager. “The photos, credit card shapes, bulleted list and copy were carefully chosen with this goal in mind.” The next phases of SCA’s website redesign include developing a secure section of the site where clients can go to retrieve reports that are normally mailed or faxed. The company is also investigating the possibility of incorporating a secure feature that would allow consumers to apply for credit cards from SCA merchants on-line.
SCA, which services independent, regional and national retailers throughout the U.S., acquires retailers’ receivables or will develop private label credit programs for merchants who currently don’t offer a house charge. In both situations, SCA assumes responsibility for generating customer billing statements; managing credit, collection and lockbox functions; and creating customized marketing programs.