De Novo Corporation, a consulting and communications holding company announced a joint venture with John A. Almash, formerly Senior Vice President of Global Planning and Information Services for MasterCard International. Most Recently, Mr. Almash was Executive Vice President of Decisions for Directions, Inc., a consumer research consultancy. Mr. Almash has joined the joint venture, Stratcom, LLC, as President. Stratcom is an information and competitive intelligence services company.
Mr. Almash also worked in senior positions at PepsiCo and General Foods. He is an experienced business strategist and researcher in financial services, packaged goods, retailing and telecommunications.
Stratcom provides services targeted to Fortune 1000 companies, which include database analytics, modeling, marketing consulting, planning, business and consumer intelligence. Stratcom is headquartered in Massapequa, New York with additional offices in Hockessin, Delaware and Toronto, Canada.
William F. Keenan, President of De Novo Corporation said, “John has an excellent track record helping organizations understand their customers and building corresponding bridges to influence profits. He is well respected and has many admirers amongst his peers and we look forward to working with him and the Stratcom team.”
Mr. Almash said, “I look forward to aggressively growing the business by helping clients gain insights into growing profits by converting information into actionable knowledge. We are invested heavily in technology infrastructure and will continue to recruit `best in class’ talent from a variety of industries.”
De Novo Corporation, based in Hockessin, Delaware, is a privately-held holding company. Wholly-owned subsidiaries include Creative Solutions International, a direct response-advertising agency; Convergence Group, an international management consultancy; and Owen/Holleway Group, a Canadian based general and on-line advertising agency.Details