NextCard announced today an exclusive marketing agreement with MapQuest.com, a leader in advanced mapping systems. Under the terms of the three-year, $4.5 million agreement NextCard becomes the exclusive credit card sponsor for [http://www.mapquest.com], the second largest travel site on the Web. In addition, NextCard will design special sweepstakes and promotions specifically for MapQuest.com users.
“NextCard is thrilled to offer customized card products to the over 3 million MapQuest.com users,” said Dan Springer, chief marketing officer at NextCard. “After extensive testing, we’ve determined that MapQuest.com is an ideal partner for reaching the millions of online consumers seeking innovative financial service online.”
“MapQuest.com chose NextCard as a partner because we feel they offer the best credit card product for Internet users,” said Mike Crosson, vice president of advertising at MapQuest.com. “This new relationship enhances the features offered on the MapQuest.com site.”
NextCard, Inc., creator of The First True Internet Visa, is considered one the industry’s leading target marketer of consumer credit on the Internet. Since its launch in December 1997, over 2 million people have applied for the NextCard Internet Visa, making it one of the premier online credit cards. The Company is a Top 10 online advertiser and continues to innovate with its Double Rewards program, complete GoShopping! tools, original PictureCard design, a one-click digital wallet and exceptional online customer service. NextCard was recently named a “HOT 100 Company” by Upside Magazine.
MapQuest.com, Inc. is a leader in advanced mapping systems. The Company launched its popular web site ([http://www.mapquest.com]) on February 5, 1996. Today, MapQuest.com is receiving more than 3.1 million unique visitors monthly to its consumer web site. MapQuest.com has developed a diverse network of more than 500 business partners, including: Yahoo, Lycos, Infoseek, Excite, AOL Digital City, CitySearch, Travelocity, Bank of America, MasterCard, Kinko’s, Blockbuster, and Dayton Hudson. The Company has been in operation since 1967. THE SAFE HARBOR STATEMENT UNDER THE PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995. Information contained herein as to NextCard’s expectations and goals are forward-looking statements. Actual results could differ from those projected in these statements due to portfolio characteristics, economic conditions, competition in the industry and other factors detailed from time to time in the Company’s Securities and Exchange Commission filings.