Nestor, Inc. announced Thursday that Partners First, a leading credit card services company with more than two million customers and $2.2 billion in receivables under management, has chosen CampaignOne as a key tool for managing the execution of its customer relationship management initiatives. By centralizing the operational aspects of marketing efforts with CampaignOne, Partners First will create a more comprehensive view of its customer base, and then use that information to more closely understand the individual needs of its customers and identify opportunities to serve them better.
Partners First, in conjunction with Nestor, will develop custom neural-network models to evaluate and predict customer behavior patterns. CampaignOne’s closed-loop system reports, assesses and evaluates each model implementation. “Nestor’s solution will serve as a key tool for Customer Relationship Management operations as we look to improve our customer management process,” said Sathya Rajavelu, manager of database administration at Partners First. “We aim to leverage the Nestor solution’s unique combination of campaign management capabilities and neural network modeling techniques.”
“In light of an increasingly competitive environment, banks and credit card issuers are looking more closely at the technologies that can help them understand and target their customers more effectively,” said Sushmito Ghosh, executive vice president of Nestor. “CampaignOne offers a powerful combination of software and modeling techniques to help marketing executives identify new opportunities, measure the effectiveness of each campaign, and then help refine subsequent communications with their card holder base. Our 15 years in financial services will be invaluable as we help Partners First enhance their customer relationships.”
About Partners First
Partners First is a top 25 credit card company headquartered in Linthicum, Maryland with additional offices in Boston, Massachusetts. For more information, call 410-865-8700 or visit www.partnersfirst.com.
Founded in 1983 and headquartered in Providence, RI, Nestor, Inc. is a leading provider of intelligent decision-support solutions for the financial services industry. Nestor’s client/server products incorporate innovative pattern-recognition technologies ideally suited for data-intensive, mission-critical decision applications in real-time environments. The company’s products for financial institutions support fraud detection and case management for credit, debit, retail and commercial card fraud, as well as Internet and merchant fraud; bankruptcy prediction; and customer relationship management. Nestor products are sold direct and by selected partners worldwide. Through its subsidiary, Nestor Traffic Systems, Inc., the company also applies its technologies to a suite of video-based intelligent transportation systems that promote enhanced traffic management and improved safety. For more information, call 401-331-9640 or visit [www.nestor.com].