ORGA Card Systems and Smart Card International, two pioneers and leaders in developing smart card systems and programs, have now successfully designed and delivered the first chip card-based golf course application in the United States for Cantigny Golf & Tennis in Wheaton, Illinois.
The installed system is utilizing ORGA’s Leo customer loyalty technology, which was officially launched at CardTech/SecurTech ’99.
Cantigny is initially incorporating smart cards into its Junior Golf Program, with participants ranging in age from 8 to 15. Upon completion of the training course, each graduate is issued a smart card containing his or her photo, date of birth and a serial number.
In addition to serving as a form of identification at the Course, the card has two electronic purses which can be preloaded with monetary value for purchases in the golf camps, pro shop and dining room.
Opened in 1989, the 27-hole Cantigny layout was voted Best New Public Course in the U.S. The facility is owned by the Robert R. McCormick Foundation. According to Cantigny`s general manager, Mike Nass, the smart card application is working very smoothly, so much so that he envisions expanded uses in the future, particularly for corporate customers.
Gerry Smith, New Business Development Director for ORGA, is pleased with the way Leo integrated into Cantigny`s existing Windows NT environment. “Leo addresses the biggest challenge facing retailers today: how to attract and retain customers. It is proving itself to be the easiest-to-use, most cost-effective smart card-based loyalty application development tool available today.”
Bob Tolley, President of Smart Card International, describes the Cantigny project as the catalyst for the launch of the company’s smart card-enabled golf course program nationally, the only one of its kind in the U.S. “These types of speciality applications represent excellent opportunities for smart card penetration and growth.”
Florida-based Smart Card International is the recognized leader in the design and implementation of smart card speciality programs. These include golf, ski resorts, auto racing, theme parks, numerous medical applications, and development of the unique Smart Rider program, which can be seen at www.smartrider.com. For more information, visit our web site at www.smartcardintl.com.
ORGA USA, the North American subsidiary of ORGA Kartensysteme GmbH Germany, has been a pioneer in the development of microprocessor-based smart card technology since 1985. ORGA enjoys a world-wide presence with subsidiaries, branch offices and joint ventures in China, France, Great Britain, Russia, Singapore, South Africa and the USA.Details