Thomas Food Industry Register, the largest food industry resource for food professionals since 1898, and American Express Company, a leader in commercial charge and credit cards, announced the signing of a new strategic marketing agreement. The purpose of the alliance is to cross promote both companies’ products and services to food industry wholesalers/distributors and suppliers.
The agreement includes a number of joint marketing campaigns to promote acceptance of the American Express cards in addition to planned, nationwide market research among various food industry segments. The two companies are co-sponsoring Thomas Food Industry Register’s ninth FoodTRENDS survey which will examine purchasing trends among restaurants, wholesaler/distributors and food processors. Survey results will be released in late spring of 1999. In addition, American Express will be dominantly featured with a promotional campaign targeting wholesalers/distributors at .
According to Philip Philliou, American Express Establishment Services Director of Strategy & Marketing, “We are responding to our small business customers who want to use their American Express Card for purchases at food distributors, wholesale grocers and restaurant supply houses. Our relationship with Thomas Food Industry Register, the flagship publication of Thomas Publishing Company, will provide us with new channels for reaching this important market.”
“American Express is synonymous with business-to-business purchasing and Thomas Food Industry Register is synonymous with supplier sourcing. This makes for exciting business opportunities,” said TFIR Publisher Linda Rigano, adding, “Our directory (in print, on CD-ROM and on-line) helps buyers find products; American Express enables them to close the transaction quickly and efficiently.”
In addition to food, American Express is targeting strategic partnerships in other business-to-business industry segments including electronics, lumber, computers and automotive suppliers.
American Express Travel Related Services Company, Inc., is a wholly-owned subsidiary of the American Express Company — a diversified worldwide travel and financial services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.
Thomas Food Industry Register is published by Thomas Publishing Company, one of the oldest and most respected publishers of trade and industrial directories including the renowned Thomas Register of American Manufacturers.
Buyers rely on Thomas Food Industry Register to locate virtually any type of food industry product, ingredient, equipment or supply in the United States and Canada. This buying guide is available free to qualified food industry specifiers and buyers in a single hard-cover volume, CD-ROM and on-line.Details