Visa, Skymall.com Announce Global Strategic Partnership Consumers to Benefit From Preferred Payment Options, Customer Loyalty Programs Through New Global Strategic Alliance PHOENIX–(BUSINESS WIRE)–May 11, 1999–skymall.com, the e-commerce subsidiary of SkyMall Inc. (Nasdaq:SKYM – news), and Visa have announced a strategic alliance that teams both companies on promotions, customer loyalty programs, online business initiatives and broadband partnerships. Both companies will work to develop compelling, joint promotions creating special offers for Visa cardholders through skymall.com, and print and virtual channels. Visa will, in turn, promote skymall.com as a merchant partner through cardholders’ statement inserts, on [www.visa.com], with online banner advertising and by featuring skymall.com as a partner in Visa’s holiday and events online promotions.
“The alliance with Visa allows skymall.com to use our e-commerce business as an exceptional cross-promotional platform upon which to build sales,” said Thomas Edwards, chief marketing officer for skymall.com. “We feel that Visa’s worldwide network will definitely help skymall.com as we continue to build brand awareness and revenues.”
The Visa logo will be a prominent fixture on skymall.com’s home page with messaging that Visa is the preferred card of skymall.com. The Visa preference message will also be included on skymall.com’s outbound e-mail-based sales messages and in skymall.com’s call center.
“As the number one payment card used on the Internet, Visa seeks alliances with the top Internet merchants that provide significant added value to our Member banks and to our cardholders worldwide,” said Tom Shepard, senior vice president, Marketing Partnerships and Sponsorships, Visa International. “This global alliance with skymall.com enables Visa cardholders — many of them international travelers — to shop from over 100 renown catalogs in the fastest, easiest way possible on both the Internet and in the air. And they will be offered exclusives they can’t find anywhere else.” “Relationships like this are the essence of growth on the Internet,” said Gary Arlen, president of Arlen Communications, Bethesda, Md., an Internet research firm that specializes in interactive commerce and shopping. “Partnerships between large companies such as Visa and skymall.com continue to establish the Internet as a consumer force, and also make shopping possible for those who prefer using the convenience of their computer.”
Visa will feature skymall.com as its “Merchant of the Month” on Visa.com during the 4th quarter of 1999 and will include skymall.com in various 4th quarter promotional activities. Visa will work with skymall.com to include it in the Instant Visa Rewards program, Visa Rewards Online for Business, Visa International World’s Best Offers, and Visa International’s World Best Offers for Business. “skymall.com joins Visa’s growing family of e-commerce partnerships with leading online merchants,” said Joe Vause, vice-president, E-Commerce, Visa U.S.A. “As e-commerce continues to grow, these alliances will serve to accelerate its adoption by introducing millions of consumers to the exclusive benefits of shopping with Visa.” With the addition of skymall.com, Visa’s online partners include America Online, Yahoo! and reel.com, to name a few.
As the `World’s Best Way to Pay,’ Visa is the leading payment brand and the largest consumer payment system worldwide with more volume than all other major payment cards combined. Visa plays a pivotal role in advancing new payment products and technologies to benefit its 21,000 member financial institutions and their cardholders. Visa has more than 70 smart card programs in 33 countries and on the Internet, with 23 million Visa chip cards, including more than 8 million Visa Cash cards. Visa is pioneering SET Secure Electronic Transaction(TM) programs to enable and advance Internet commerce.
There are more than 800 million Visa, Interlink, PLUS and Visa Cash cards, which generate nearly US$1.4 trillion in annual volume. Visa-branded cards are accepted at more than 16 million worldwide locations, including at more than 480,000 ATMs in the Visa Global ATM network. Visa’s Internet address is [www.visa.com]. skymall.com skymall.com, the e-commerce company of SkyMall Inc., Phoenix, is committed to fostering a high-quality, one-to-one customer experience that exceeds expectations and engages customers in long-term relationships. skymall.com offers high quality products and services in a one-stop shopping e-commerce Web site to millions of consumers using the Internet 24 hours a day, seven days a week.
Through distribution channels in airlines, hotels, at worksites and, in the future, over broadband technologies, SkyMall and skymall.com capitalize on agreements with more than 100 retailers, catalogs and information service partners to create e-commerce solutions for consumers and merchants. The SkyMall print catalog is a unique advertising vehicle that extends the company’s reach to 68% of all domestic airline seat pockets and reaches more than 410 million people each year. For additional information, visit the company at [http://www.skymall.com].
This news release includes statements that may constitute forward-looking statements made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. This information may involve risks and uncertainties that could cause actual results to differ materially from the forward-looking statements. Factors that would cause or contribute to such differences include, but are not limited to, those factors detailed by SkyMall Inc. in its filings with the Securities and Exchange Commission.