American Express announces a new commercial featuring Jerry Seinfeld designed to promote use of the Card for everyday occasions. The new commercial will debut this week and will continue to run on network, spot and cable television programming including Entertainment Weekly on CNN, 20th Century on The History Channel, The Late Night Movie on TBS. The commercial will air in both 30-second and 60-second versions and will promote a double points promotion* at drug stores nationwide.
In the commercial, Seinfeld provides an amusing and light-hearted view on buying those everyday, unglamorous items found at the drug store.
“American Express is pleased to be part of another creative endeavor with Jerry Seinfeld,” said John Hayes, Executive Vice President of Global Advertising for American Express. “Jerry’s renowned ability to find humor in some of life’s more commonplace experiences continues to help raise awareness of the value of using American Express Cards in everyday situations.”
The commercial is the result of a creative collaboration by Jerry Seinfeld with American Express and its advertising agency, Ogilvy & Mather.
American Express Company is a diversified worldwide travel and financial services company founded in 1850. It is a leader in charge and credit cards, Travelers Cheques, travel, financial planning, investment products, insurance and international banking.
* A nationwide promotion that will give double points for spending at supermarkets and drug stores is running now through April 30th. The promotion is open to American Express Cardmembers who have Cards enrolled in the Membership Rewards(R) program, or who have the Delta SkyMiles(R) Credit Card, the American Express(R) Golf Card, the Hilton Optima(R) Card, the New York Knicks Card or the New York Rangers Card.Details