Computer Literacy, the leading online retailer of information resources for technology professionals, Wednesday announced a new Affiliates Program that enables individuals and businesses to integrate e-commerce into their own Web sites, selling technical and business books, manuals and training materials online. The company also introduced Computer Literacy Store Builder, an innovative step-by-step tool that allows affiliates to quickly and easily create unique online book and resource stores from their own Web sites.
Providing a direct link to Computer Literacy’s Internet retail store, the Affiliates Program is ideal for technology-focused businesses, portals, shopping bots, authors, publishers, Internet retailers, special interest groups, consultants and resellers. Computer Literacy’s new program is one of the strongest to be offered by a major e-commerce leader, providing referral fees of up to 20 percent and direct access to Computer Literacy’s world-class selection of more than 800 technical subject categories. In addition, Computer Literacy supports affiliates with easy storefront creation tools and monthly or quarterly traffic reports.
“A 20 percent referral fee is amazing. It’s 25 percent more generous than Amazon.com — and for authors like me, it means almost four times more income per book sale than we make in royalties alone! This Affiliates Program is almost as good as selling books out of my basement — but without having to mess with postage, credit card accounts, or paper cuts,” says David Pogue, author of the popular book, PalmPilot: The Ultimate Guide and Computer Literacy affiliate.
Computer Literacy pays affiliates a standard 20 percent referral fee on all purchases of regularly discounted books and manuals that are individually linked from the affiliate site. For purchases of recommended interactive training materials, affiliates receive a 10 percent referral fee. Also, affiliates are paid a flat 5 percent referral fee for additional purchases the shopper makes from the Computer Literacy site during that visit. While most programs offer commissions on selected titles only, Computer Literacy pays affiliates for every title sold, including its selection of more than 1,800 interactive training titles priced as high as $3,000.
Computer Literacy Store Builder
Also available with the launch of the new affiliates program is Computer Literacy Store Builder, an innovative set of tools for easy setup of custom affiliate storefronts. To use Store Builder, an affiliate simply logs in to the Computer Literacy affiliates site, enters a password and then follows the easy, step-by-step instructions. Store Builder guides the new affiliate through the process of choosing the recommended titles for a particular audience, then organizes the information into a customer storefront complete with logo and a specialized recommended reading list.
“By listening to our customers, we’ve been able to design a new affiliates program that is simple, straightforward and lucrative,” said Robert Cudd, vice president of marketing for Computer Literacy. “Our affiliates can now take advantage of Computer Literacy’s broad selection of technical resources and reap the rewards of sending their technically-minded audience to ComputerLiteracy.com.”
To become a Computer Literacy affiliate, e-mail [firstname.lastname@example.org] or visit on the company’s Web site at [www.computerliteracy.com/affiliates].
Through its FindITnow program for corporate partners, Computer Literacy simplifies the process of purchasing technical and business books, manuals and training materials by building custom sites within a corporation’s internal network, providing controlled employee access to Computer Literacy’s comprehensive range of technology information resources. Computer Literacy’s growing corporate customer base includes industry leaders such as Microsoft, Sun Microsystems, Cisco Systems, Hewlett-Packard Company, Lawrence Livermore National Laboratories and Raytheon Company.
About Computer Literacy
Computer Literacy is the leading online retailer of information resources singularly focused on technical professionals. With more than 300,000 technology-focused information resource titles from more than 8,000 publishers, Computer Literacy offers individual and corporate customers online access to the broadest, most comprehensive selection of technical and business books, technology-based training solutions, product manuals, research reports and other information resources. The company offers discounts of up to 40 percent on books and resources and ships all in-stock orders placed by 4 PM PST on the same day the order is placed weekdays. Visit Computer Literacy on the web at [www.computerliteracy.com].
This announcement may contain forward-looking statements that involve risks and uncertainties including, among others, Computer Literacy’s limited operating history, anticipated losses, the unpredictability of its future revenues, competition, risks associated with system development and operation risks, management of potential growth, and risks of new business areas, international expansion, business combinations, and strategic alliances. Actual results could differ materially from those discussed. More information about factors that potentially could affect Computer Literacy’s financial results is included in the Company’s filings with the Securities and Exchange Commission, including its Registration Statement filed on Form SB-2 on November 19, 1998, as amended. All forward looking statements are based on information available to the Company on the date hereof, and the Company assumes no obligation to update such statements.
The following companies are mentioned in this announcement: Amazon.com, Cisco Systems, Hewlett-Packard Company, Lawrence Livermore National Laboratories, Microsoft, Raytheon Company and Sun Microsystems. All company names are trademarks of the respective companies with which they are associated.