The Association for Interactive Media (AIM), a subsidiary of the Direct Marketing Association (The DMA), will co-sponsor the first annual National Online Shopping Week (NOSW), November 27 – December 4, 1998. This joint effort with MasterCard International (), EZSpree (), and FamilyPC Magazine ([http://www.familypc.com]), was developed to raise consumer awareness about safe Internet transactions, and promote the fun and convenience of shopping online. You can link to the National Online Shopping Week web site from the AIM Web site at .
“Our members are committed to promoting consumer confidence on the Web and utilizing ethical business practices,” said Andrew L. Sernovitz, president of AIM. “All consumers should know that shopping on the Internet is as safe as any other way to shop. Plus, nothing beats the convenience and efficiency of shopping online.”
Participating members include BigYellow, BuyItNow!, Discovery Channel Shopping, BMG Music Service, CDnow, Crutchfield Stereo, First Auction, Fragrance Counter, Impulse! Buy Network, Music Boulevard, Office Depot, Omaha Steaks, PC Flowers & Gifts, The Sports Store @ CBS Sportsline, Sony Pictures Studio Store, Spree.com, Travelocity, and Universal Studios.
“This is a terrific opportunity for online retailers to show consumers that shopping online is safe and efficient,” said Robin Lebo, director, customer acquisition, Crutchfield Corporation. “By delivering a positive and secure shopping experience, we are building consumer confidence in the Internet and developing this as an efficient channel for trade in the next millennium. As a member of AIM, we commend them for sponsoring this strategic initiative.”
Companies participating in the NOSW program can be identified by the National Online Shopping Week logo on their Web sites. Links to these web sites can be found at .
The Association for Interactive Media, a subsidiary of The DMA, was founded in 1993 and is the largest Internet trade association. AIM’s more than 300 member companies are committed to maximizing the value of the Internet to businesses and consumers. AIM’s mission centers on defending the industry in Washington; promoting consumer confidence; and providing business-to-business networking opportunities. AIM delivers unmatched benefits to members such as power lobbying, conferences, insider-only news services, and the best source of business leads available to the industry.