U.S. Wireless Data, Inc. announced Thursday that Mr. Roger L. Peirce has been elected by the Board as the new CEO and Chairman.
He is to immediately succeed Evon Kelly who has resigned his CEO & Board position. Mr. Stambaugh, the former chairman, will remain a director and president. For the time being, the number of Board members will drop to six.
Mr. Peirce, 57, recently ended a distinguished 17 year career in the credit card and electronic commerce industry when he retired as group president of First Data Corporation’s Merchant Services Organization.
After joining FDC in 1994, Mr. Peirce grew FDC’s merchant processing business division into one that processed one out of every two Visa and MasterCard transactions in the United States.
Under Roger’s management, FDC’s Merchant Services unit grew from approximately $100 million in annual revenues into FDC’s largest single single business unit, representing 25% of the company, managing 5,500 employees, recording annual sales of $1 billion and pretax margins exceeding 25%.
Prior to joining FDC, Mr. Peirce spent thirteen years at VISA, becoming chief operating officer in 1989. Subsequently, Mr. Peirce was nominated to all five VISA Regional Boards, a position that only VISA’s CEO duplicated. During his tenure at VISA, Roger played a significant role in guiding the company into its current position as a global consumer payment force.
Mr. Peirce began his professional career at IBM, where he managed all IBM resources for several large development contracts to build VISA’s global systems. Roger attended San Jose University earning a BA in Mathematics.
USWDA President, Rod Stambaugh, commented, “Evon joined our company during a critical developmental period and brought stability, professionalism, and depth to us. I greatly respect and appreciate his contribution.
“I think all of us, especially Evon, simply could not pass up the opportunity to capture the influence, experience, accomplished history, contacts, industry, visibility, and brilliant strategies of a Roger Peirce. Roger brings a refreshing vision and energy that complements our technical competence and strategy.”
Roger Peirce commented, “Much of my career has been spent pursuing the vision of providing consumers with anytime, anywhere access to their financial resources. After being on the USWD Board for a short time, it became obvious that this company is uniquely positioned to accelerate achievement of the vision by bringing new markets into the world of electronic payments.
“The thought of greatly improving and expanding the current payment system through the use of wireless and Internet technologies became an irresistible attraction to my commitment to U.S. Wireless Data.”
U.S. Wireless Data, Inc. has developed, tested and is now delivering new proprietary products, programs and standards for the transaction processing and credit card industry which utilizes wireless cellular digital packet data (CDPD) networks. USWD delivers the fastest and most cost-effective transaction processing solution to retail merchants in the United States today.
The company has joint marketing initiatives in place with Ameritech, Bell Atlantic Mobile and GTE.Details