The Japan Industrial Journal (JIJ) has obtained reports from major international companies that Secure Card & Commerce Tokyo 1999, a show JIJ is organizing, presents an ideal environment for non-Japanese companies seeking to drive sales in Japan. The show takes place April 14-16, 1999 at the Tokyo “Big Shot” Convention Center.
According to JIJ, a leading organizer of international exhibitions and a top daily economic and industrial newspaper in Japan, several factors contribute to the opportunity, which SCC Tokyo ’99 presents. It is the first international card industry exclusive show in Japan; exhibitors will be showcasing their products and services in on of the world’s leading card-using countries; and a forecasted favorable yen will yield higher sales for importers.
Additionally, the deregulation of financial markets in Japan will introduce foreign competition to previously regulated and protected Japanese financial institutions.
According to Holly Sacks, vice president of marketing for Eltron International – one of a growing number of internationally savvy card industry suppliers – “Eltron’s secure identification printing systems worldwide. Secure Card and Commerce Tokyo ’99 offers Eltron exciting prospects with exposure to Japanese and adjacent regional markets in this important new segment of our business.”
Major supporting organizations and media for SCC Tokyo ’99 include the International Card Manufacturers Association (ICMA), Card Technology magazine, Smart Card Technology International, Card Forum and SJB Services.
The global card industry in flourishing in Japan, due to the manifold applications of cards; from the telecom industry to major mass transit systems, they are becoming a staple in Japan’s industry and commerce.
Thus, an invaluable opportunity exists for exhibiting companies who wish to penetrate the increasingly open Japanese market for card-related products and services. JIJ President Y. Tamashita says, “Japan represents a major opportunity for foreign card and commerce companies.”
For more information about exhibiting at SCC Tokyo ’99 contact (from outside Japan) Lori Miller at Secure Card and Commerce, PO Box 3263, Princeton, NJ 08543-3263; tel: 609-799-3422 fax: 609-799-7032; e-mail [firstname.lastname@example.org]. In Japan, contact David A. Wright at ExpoMax International Ltd., Nakano-ku, Nakano 3-19-23 Tokyo 164-0001 Japan; tel: 03-5340 3491; fax:035340-3492; e-mail [email@example.com]; or visit the Web site at [www.scctokyo.com].