Hypercom Corporation, a global provider of electronic payment solutions, has named Jorge Bobadilla Vice President of Business Development and Sales Planning for Latin America. Immediately prior to joining Hypercom, Mr. Bobadilla was Director of Business Development in Latin America and General Manager of VeriFone Mexico.
In his new position, Mr. Bobadilla is responsible for all aspects of business development, sales planning and marketing for Hypercom Latin America. He will play a key role in developing and implementing regional sales strategies, channel marketing programs, and fundamental and innovative tools that will support Hypercom’s aggressive expansion plans in Latin America.
At VeriFone, Mr. Bobadilla played a key role in creating, implementing and directing key strategic Latin American sales initiatives for that company, including developing VeriFone’s vertical markets such as hotels, travel agencies, retail and oil and gas. Also, as a country manager, he was responsible for VeriFone’s operations and customized software in Mexico.
“Jorge Bobadilla’s extensive industry, regional and vertical market experience will significantly enhance our already strong drive to further increase Hypercom’s leading marketshare in this important region,” said Mr. Jairo E. Gonzalez, President, Hypercom International. “We are delighted to announce his appointment to our Latin American management team.”
Mr. Bobadilla is a 20-year veteran of the IT industry. Prior to VeriFone, he served as transactions automation director with VeriFone’s exclusive distributor in Mexico, Pentamex. At Pentamex, Mr. Bobadilla was responsible for marketing, sales, systems development and technical support for the VeriFone product line. Mr. Bobadilla has also held various systems, sales and management positions at Wang of Mexico, Data Card de Mexico, Accor Group and Bancreser.
Celebrating its 20th anniversary, Hypercom Corporation is a global provider of electronic payment solutions, including multi-functional point-of-sale terminals, peripherals, network products, transaction software, Internet-based and electronic commerce payment solutions. On a global basis Hypercom delivers the services and technology infrastructure required to quickly integrate and deploy new payment applications for competitive value-add programs, improved business performance and low total cost of ownership.
Headquartered in Phoenix, Arizona, Hypercom markets its products in more than 60 countries through a global network of offices and affiliates in Argentina, Australia, Brazil, Chile, China, Hong Kong, Hungary, Japan, Mexico, Russia, Singapore, the United Kingdom and Venezuela. Hypercom’s Internet address is [www.hypercom.com].