Police sergeant Jay Bruner “struck it rich” in mining town Elko, Nevada, as Wendy’s “Go For the Goal” USA Hockey $100,000 grand prize winner.
At least every other day, Bruner “panned for gold” by stopping at Wendy’s for his favorite Big Bacon Classic Hamburger, baked potato and the sweepstakes gamepiece. Because no instant winner was named in the original scratch-off game, Wendy’s solicited entries for a Second Chance Drawing. Bruner, who was selected from more than 260,000 entries, is convinced it was his six entries that ultimately gave him the Midas touch.
A 44-year-old police sergeant, Bruner plans to buy a new car and take the honeymoon he and his wife of one year were never able to take.
“I ate a lot of great tasting hamburgers plus I had a chance to win great prizes,” said Bruner. “I don’t know why, but from the very beginning, I just knew that I had a good chance at winning.”
The Wendy’s “Go For the Goal” game was a joint promotion with USA Hockey, Dodge and USA Hockey VISA card, issued by First USA, a BANC ONE subsidiary. Game cards, which came with every purchase, displayed four hockey pucks. By scratching the correct puck, customers had the chance of winning $100,000 from the First USA Hockey VISA, a ’98 Dodge Durango, a ’98 Dodge Intrepid, or one of five $10,000 cash prizes along with other USA Hockey licensed products and Wendy’s menu items.
In 1997, Wendy’s announced their multi-year sponsorship with the National Hockey League (NHL) to become an official sponsor of USA Hockey, the NHL and the NHL Players’ Association in the United States. The deal marked Wendy’s first national sports sponsorship and made Wendy’s hamburgers the “Official Hamburger of the NHL.”
USA Hockey, Inc., is the National Governing Body for the sport of hockey in the United States. As such, its mission is to promote the growth of hockey in America and to provide the best possible experience for all participants by encouraging, developing, advancing and administering the sport. Comprised of over 525,000 members, USA Hockey develops and implements ice and inline programs for players, coaches, officials and parents nationwide.
First USA (), a subsidiary of BANC ONE CORPORATION, is a financial services company specializing in the credit card business and is among the largest providers of VISA, MasterCard and private-label credit cards in the nation. First USA has approximately 40.1 million cards issued and $39.6 billion in total loans outstanding.
Wendy’s Old Fashioned Hamburger Restaurants was founded in 1969 by Dave Thomas, who named the chain after one of his daughters. In 1995, Wendy’s merged with Tim Hortons, the second largest quick service restaurant chain in Canada, which features coffee and fresh baked goods. There are more than 5,300 Wendy’s restaurants worldwide and 1,600 Tim Hortons restaurants in Canada and the U.S., with combined annual sales of more than $6 billion.Details