Betting Inc. will be using the free deployment of Shop While You Wait terminals into the US market as the entry point for self service open or replenishing of sports accounts or Off Track Betting accounts by ATM cards or value added smart cards.
SWYW is a joint venture between Unicomp and Electronic Transactions and Technologies to market the service of Shop While You Wait.
“We’ve been informed that SWYW free terminal deployments will begin in June. We expect a 20% daily usage of these Shop While You Wait terminals to be used to open or replenish wagering accounts by ATM card and value added cards. By the Fall, we could well see 600 of these terminals a day being used 4 to 5 times daily in public locations to open or replenish wagering accounts,” stated Tom Hughes, CEO of Betting Inc.
The service of Shop While You Wait, which is people shopping while they have time on their hands at hair salons, airport lounges, hotel lobbies, clinics, etc., expects a universe of several thousand free SWYW terminals to be deployed into waiting areas by November of 1998.
SWYW estimates a universe of 50,000 terminal locations by Fall 1999. Betting Inc. estimates that 20% of the universe of these terminals will be used 4 or 5 times daily for an opening or replenishing of a track or sports account.
The player will be charged a flat fee of $6 for this service and will have a printed receipt per transaction. Betting Inc. will use Shop While You Wait in the same manner in establishing presence in the United Kingdom, Australia, and South Africa by first quarter 1999. Wagering in these countries will be on a pay per play basis.Details