DataCard Corporation has formed a new strategic unit that will develop and market a wide range of financial solutions for banks, retailers, service bureaus, insurance companies, government agencies and other organizations around the world.
Francois Conchon, president of the new Financial Company, said DataCard plans to extend its leadership position in financial card issuance and leverage core competencies–such as smart card technology, digital imaging, thermal transfer printing and laser engraving–to create breakthrough solutions for financial customers.
“DataCard is clearly the brand of choice for the world’s leading financial card issuers,” Conchon said. “Whether it’s high-volume, centralized issuance of credit and debit cards or instant, on-site issuance of EBT, ATM and stored value cards, DataCard systems are at the heart of most programs.”
“We will continue to strengthen that leadership position by introducing new modules and new capabilities for the DataCard(R) 9000 and 7000 Series Systems,” Conchon said. “Plus, we will apply our technology and expertise to create new solutions for a wide range of financial customers that address emerging consumer needs.”
Conchon said the new solutions will provide DataCard’s customers with many new revenue-generating opportunities they can use to grow their businesses and they will provide consumers with new levels of convenience, privacy and choice. New solutions currently being implemented or field-tested include photocard and picturecard systems, self-service card issuance systems and high-speed, high-security smart card personalization systems.
“Major card issuers have used photocards and picturecards to increase cardholder bases and boost revenues,” Conchon said. “We’ve made this technology affordable and manageable for branch banks. It provides our customers with a very powerful way to attract and retain consumers.”
DataCard’s new line of self-service banking solutions will allow financial consumers to conduct a variety of financial transactions–such as acquiring debit, stored value and ATM cards–at conveniently located kiosks.
“We expect a strong global market for these self-service solutions. They’re perfectly in line with business strategies currently being developed by the world’s leading banks,” Conchon said. “They’re currently being tested in Latin America, because consumers there are demanding convenient, self-service solutions. The immediate potential is tremendous.”
The new Financial Company has launched a number of smart card personalization solutions over the past several months and much of the company’s development money will be spent on creating new smart card solutions.
“We’re working closely with Visa, MasterCard and Mondex to develop solutions for their stored value cards and other smart card-based products,” Conchon said. “Smart card personalization poses a number of security and productivity challenges–but we’ve developed solutions that make the process secure, fast and easy to manage.”
Rapidly changing banking strategies and more informed, more demanding consumers are the driving force behind many of DataCard’s new financial solutions.
“Consumers want to be able to access financial services anytime, anywhere–and they demand security, privacy and choice,” Conchon said. “Our new and evolving solutions will allow financial institutions, retailers, service bureaus, insurance companies, telephony providers and other organizations to meet those demands.”
The new Financial Company also includes DataCard’s established transaction terminal business. The company’s flagship point-of-sale (POS) product is the DataCard Jigsaw transaction processing system. “Jigsaw offers both smart card and magnetic stripe capabilities in one, low-cost platform. Plus, it can be configured as a transaction terminal, a LAN terminal or a PIN pad,” Conchon said. “So, it’s a perfect fit for the smart card evolution.”
DataCard Corporation, a privately held company based in Minneapolis, Minn, provides customers around the world with fully integrated solutions for a variety of financial, identification and healthcare applications. In addition to turnkey solutions, the company offers complete lines of digital photo ID systems and printers, card personalization systems and transaction systems. ([www.datacard.com])