United Airlines, the world’s largest air carrier, and Netcentives Inc., a leader in Internet promotion solutions, today announced that the airline’s frequent flyer program, Mileage Plus, will join the ClickRewards* Network. The partnership will offer Mileage Plus members a compelling new way to earn frequent flyer miles on the Internet.
ClickRewards is a powerful, new promotion network of leading Web sites and incentive suppliers, including airlines and hotels. Mileage Plus members will be able to earn ClickPoints, a digital currency redeemable for Mileage Plus miles, by making purchases from leading Web merchants, including 1-800-Flowers, Broderbund, CNET Direct’s BuyDirect.com Garden Escape, Inquisit, Music Boulevard, SkyMall, WebFlyer and others.
! Consumers can also earn points on Yahoo! through participating ClickRewards’ sites in the Visa Shopping Guide by Yahoo! Each ClickPoint is redeemable for one Mileage Plus frequent flyer mile.
“The addition of United Mileage Plus to the ClickRewards’ network is a huge benefit for consumers,” said West Shell, president and CEO of Netcentives. “Consumers love frequent flyer miles. Now ClickRewards not only offers compelling ways to earn frequent flyer miles, but also offers the ability to redeem miles from the airlines consumers want most.”
“We have been looking for the right opportunity to expand our presence on the Web and offer unique ways for our members to earn additional miles,” said Michael V. Howe, Director of Marketing and Communications, United Airlines. “We’ve been impressed with Netcentives and the ClickRewards program. Adding ClickRewards as a new Mileage Plus partner gives our members the ability to earn miles even faster by shopping on all the Web sites in the ClickRewards Network.”
Under the terms of the agreement, Netcentives and its ClickRewards program will become the exclusive Internet points-based rewards partner in the United Airlines Mileage Plus program. Netcentives has similar exclusive relationships with six other top airlines.
For Mileage Plus members, or any other consumer interested in earning frequent flyer miles, becoming a ClickRewards member is easy. Consumers can become members by participating in any ClickRewards offer at participating merchants’ Web sites or by entering their name and e-mail address at .
For more information about ClickRewards, visit or call Netcentives at 415-538-1888.
About Netcentives, the Company
Netcentives has been on the leading edge of Internet marketing since it was founded in 1996. Based in San Francisco, California, the company specializes in providing online marketers with the effective, measurable promotional tools they need to increase revenue from Internet transactions and build customer loyalty. With its flagship product, ClickRewards(TM), Netcentives has become the first company to offer Internet merchants a proven method to drive consumer behavior. To learn more about Netcentives and the ClickRewards program, visit .
About United Airlines
As the largest air carrier in the world and the largest majority employee-owned company, United Airlines offers nearly 2,300 flights a day to 137 destinations in 29 countries and one U.S. territory. United’s Internet address is .