CyberGold, Inc. announced Wednesday that two leading non-profit organizations, the National Endowment for AIDS Research and Women In Technology International , have joined their groundbreaking efforts to enable people to donate money earned while surfing CyberGold’s web site.
CyberGold is combining two of the most important trends in business the Internet and cause-related marketing. CyberGold pays consumers to view interactive ads, participate in surveys and make purchases online. The consumer-surfers can then spend their money in three ways by transferring the money into their VISA card account, by depositing it into their own bank accounts or by donating it to a non-profit organization.
The recent addition of NEAR and WITI to the CyberGold site means consumers will now have a chance to choose from a range of non-profits they directly care about.
“NEAR is honored to have been selected for the CyberGold site,” said Gordon Gray, a spokesperson for NEAR. “We are very excited to leverage the power of the Internet for reaching a broader audience.”
NEAR is dedicated to raising $150 million for AIDS medical research over a five-year campaign. The organization raises money solely through cause-related marketing partnerships with corporations. NEAR’s mission is to fund innovative research proposals quickly, ensuring that scientists can take advantage of current medical breakthroughs and, finally, develop a global cure for AIDS.
“Despite recent medical advances that help a portion of the insured or wealthy,” Gray continued, “we know people recognize there is much more critical work to be done to end the AIDS epidemic. And people want to help, but only if they know their donations will actually make a difference. “The standard ways of fundraising — direct mail, events and contact by telephone — are expensive, decreasingly effective and sometimes annoying to supporters. Our partnership with CyberGold connects us to our membership base directly in a cost-efficient way.”
WITI, administered by The Women in Technology Foundation, is a non-profit organization creating new possibilities for women to advance and succeed in technology. WITI also supports and encourages young women in choosing careers in science and technology. Money raised by the foundation is used to fund projects implemented by WITI, including annual and regional conferences showcasing women in technology, the WITI Hall of Fame, Take Your Children on the Internet Week, WITI Magazine, the WITI Web site and Women in Science and Technology Month.
“The Internet is becoming the key place for non-profit organizations to build and maintain their position, membership base, donations and public awareness,” said Carolyn Leighton, WITI’s founding executive director. “Everyone, from the senior citizen to the elementary school child, is actively participating in our new electronic world, and the ability to connect with all participants is vital.”
NEAR and WITI join four other CyberGold non-profit partners the I Have A Dream Foundation, the National Kidney Association, the Inherited Disease Foundation and The Electronic Frontier Foundation. All are already receiving donations and generating awareness via CyberGold.
“This is one of the coolest applications of the Internet,” said Nat Goldhaber, CyberGold CEO. “It’s the perfect medium for cause-related marketing because it’s unobtrusive, it lets people get actively, voluntarily involved on their own terms, and it allows them to give any amount they like. CyberGold is thrilled to act as a source of donations for our new non-profit partners. Now NEAR and WITI supporters don’t even have to reach into their own pockets to give.”
How to Donate to NEAR or WITI
To donate to NEAR or WITI, consumers go to and sign up for their free, no-obligation CyberGold membership. After interacting with one of the many advertiser messages on the CyberGold site and earning their cash reward, consumers go to the “Spend” page and access their accounts. They then click on the “Non-Profit” button and choose their favorite non-profit organization, entering the actual amount they would like to give.
Supporters can immediately donate a dollar to NEAR or WITI when they sign up for CyberGold through the “Friends Help Friends Earn CyberGold” program. During the sign-up process, consumers can enter firstname.lastname@example.org or email@example.com. CyberGold then deposits the dollar into the appropriate account.
Recently profiled in TIME Magazine (10/20/97) and named 20th fastest-growing site on the Web in 1997 by Media Metrix(TM), CyberGold offers a win-win connection between consumers and marketers. CyberGold is a privately held company in Berkeley, Calif. It was founded in 1995 by Nat Goldhaber with backing from Jay Chiat, Regis McKenna and Peter Sealey. For more information, visit http//www.cybergold.com.Details