First Data has developed new tools to help card issuers improve their target marketing efforts. These new tools include duplex printing and development of a Targeted Communications System. Duplex printing capabilities allow card issuers to print variable disclosure information on the backside of common front-page statements. To help card issuers customize cardholder communication and market to a segment of one, significant enhancements have been made to facilitate the design and composition of statements and other correspondence such as checks, coupons and card carriers.
Additionally, card issuers can now use over 200 decisioning elements to define which customers should receive specific statement messages and inserts. Clients are able to include up to five advertising messages printed per cardholder statement, and can group the printing of transaction data on statements by U$AVE transactions, sales returns, payments, cash advances, and other categories. This customization provides issuers with an easy, cost-effective method for meeting the individualized needs of their cardholders.Details