Electronic commerce may be the present marketing trend, but how can a company, big or small, ensure that it is ready to do business on the Web? The 1998 Internet & Electronic Commerce Conference & Exposition has captured the electronic commerce experience and expertise of several industry leaders to answer questions and predict the future of EC. In addition to GartnerGroup presentations and industry case studies, iEC keynote speakers provide powerful examples of EC success stories. This year Malcolm “Steve” Forbes, president and CEO of Forbes Inc.; Jim McCann, president of 1-800-FLOWERS, Inc.; Michael S. Dell, chairman and CEO for Dell Computer Corporation; and Halsey Minor, chairman and CEO of CNET, will each share their views and expectations on electronic commerce.
“This is a conference about learning first-hand the dos and don’ts of implementing a successful EC strategy,” said Rich Westerfield, iEC show director. “We are thrilled to have all four of these distinguished gentlemen talk to our attendees about how the Internet is generating additional revenue for businesses. The addition of Steve Forbes as a keynote speaker underscores the point that electronic commerce is truly integrated into the plans of mainstream business.”
GartnerGroup has planed this year’s conference with four distinct program tracks to appeal to a myriad of professionals.
— Track 1 Industry EC Case Studies. Prioritizing, supporting and funding online initiatives and then measuring the success or failure of EC programs has become a crucial element as companies look to determine the effectiveness of their Web-enabled business strategies. Case studies from the insurance, retail, publishing, and entertainment industries will be used to effectively explore this topic.
— Track 2 EC Over the Internet. Leading Web commerce merchants are fast becoming aware of the previously “hidden” complexities and expenses of EC ventures. Discussions such as How to Organize for Web EC Success, EC and Extranet Applications, E-Marketplace, Managing Purchasing on the Internet, and The Future of EC will analyze the risks and rewards of doing business on the Internet.
— Track 3 Interactive Marketing. Interactive marketing isn’t just about having a Web site. It’s about engaging customers in a continuous two-way dialogue in order to better hone marketing messages. Sessions such as Marketing in a Multichannel World, Interactive Marketing, Push Technology, Personalizing Web Sites, Value Networks, and Customers in the Driver’s Seat identify the opportunities and pitfalls of using the Internet as a marketing medium.
— Track 4 Online Financial Services. Banking, brokerage, Smartcards and payment schedules are all essential elements of the online financial services industry. E-Banking Case Studies, “Cyber-Venture” Funding, Internet Security Futures, E-Payments, and SET conference sessions will generate important discussions on the challenges facing the industry.
“The four tracks in the GartnerGroup conference program offer a variety of solutions to executives from diverse backgrounds,” said Dave Taylor, GartnerGroup vice president and research director. “Case studies will cover many industries, including publishing, entertainment, financial services, and travel, to name a few. The speakers, moderators and panelists for the conference provide answers through first-hand experience as well as research.”
Developing and supporting a successful EC strategy is never easy, but the 1998 iEC keynote speakers have set new industry standards. These industry leaders will share their personal experience and insights into their EC strategies and solutions.
— Malcolm “Steve” Forbes, president and CEO of Forbes Inc. Mr. Forbes will discuss how to create the perfect match when marrying target audience with advertiser. On a national scale, he will address the powerful effects electronic commerce will have on the American economy.
— Jim McCann, president of 1-800-FLOWERS Started as a small family-owned flower shop in New York, 1-800-FLOWERS grew to be the world’s largest florist. As an early adopter of electronic commerce, Mr. McCann began selling over the Internet six years ago and will share his success story and strategy.
— Michael S. Dell, chairman and CEO for Dell Computer Corporation Building a Web site that generates $3 million in sales per day is virtually unheard of. But Mr. Dell has done it and might be the first to make a billion dollars over the Internet alone. He will share his successful EC initiative.
— Halsey Minor, chairman and CEO of CNET Can CNET’s new SNAP do for the Internet what AOL did for online services? And if so, will Halsey Minor become the new king of “content?” Mr. Minor will discuss how he is partnering for EC success.
With over 200 exhibits, 80 conference sessions, and more than 10,000 attendees, iEC is the nation’s largest event dedicated to electronic commerce.
Returning for its fourth year, GartnerGroup leads iEC with its high-level conference focusing on strategies for senior-level executives and decision makers. For the first time at iEC, the International Computer Security Association (ICSA) will cover security issues and Forbes magazine will host a conference focusing on electronic commerce initiatives for small businesses and entrepreneurs. In addition, iEC will launch the first technical skills conference for MIS and IT managers responsible for EC implementation. All four conferences will be held at New York’s Jacob K. Javits Convention Center on April 27-29, 1998.
In addition to the conference program and keynote speakers, over 200 vendors including sponsors AT&T, GE Information Services, IBM, KPMG Peat Marwick, Manugistics, Mastercard, Microsoft and UUNET will demonstrate the latest products and services available. Exhibitors include hardware manufacturers, software developers, and business integrators.
As the world’s leading authority on information technology (IT), GartnerGroup provides its clients with cutting-edge insights that support competitive decision making across the IT spectrum. With expertise in the areas of IT research, decision support, analysis, measurement, consulting and training, GartnerGroup is at the center of a global community of more than 33,000 individual clients, representing over 9,000 discrete organizations served by more than 750 analysts in over 80 locations around the world. Its unique “value-added” resources are the intellectual capital of GartnerGroup and its robust proprietary databases. Through those resources, together with formal methodologies, GartnerGroup offers the integrated products and services that bring clarity to the current and future direction of the world’s hottest and most volatile industry. Additional information is available on the World Wide Web at .
Advanstar Communications is a world-wide business information company, which publishes more than 70 business magazines and professional journals, produces over 100 exhibitions and conferences throughout the world, as well as related direct marketing, database, directory and reference products. In addition to serving the electronic commerce industry, the company’s portfolio serves health care, pharmaceutical and scientific fields and a variety of retail and service industry segments. The company currently operates from multiple offices in the United States, Latin America, United Kingdom, and Asia. For more information, visit the events Web site at .Details