Cendant Corporation announced yesterday the appointment of John H. Fullmer as Executive Vice President and Chief Marketing Officer. The newly formed Cendant Corporation is the result of the merger between HFS Incorporated and CUC International Inc. announced on December 18, 1997. Mr. Fullmer joined CUC International in 1980 and most recently served as its Chief Marketing Officer.
As Executive Vice President and Chief Marketing Officer, Mr. Fullmer will be responsible for assessing new marketing opportunities and channels of distribution as well as overseeing the marketing activities of all of Cendant’s companies and divisions.
Cendant is the world’s premier consumer and business services company with a focus on real estate, travel and membership services and a market capitalization of approximately $32 billion. The company reported 1997 revenues of $5.3 billion and net income of $872 million, excluding one-time charges related to the merger between HFS Incorporated and CUC International Inc. and other unusual charges. With more than 37,000 employees operating in over 100 countries, Cendant is headquartered in Stamford, CT and Parsippany, NJ.
Henry R. Silverman, President and Chief Executive Officer of Cendant, said, “John Fullmer is the ideal person to help us maximize the growth potential residing in Cendant’s numerous global brands, 100 million annual consumer contacts and more than 66.5 million memberships. We are committed to the successful creation and implementation of our business development activities across Cendant business units. We are very pleased to have such an experienced executive leading these efforts, as well as our marketing activities, as we continue to establish Cendant as one of the world’s leading growth companies.”
Mr. Fullmer began his 18-year career with CUC International following 12 years at R.L. Polk, a Detroit-based direct response firm. While at CUC, Mr. Fullmer helped establish most of the membership services and market breakthroughs developed by the company. Among his accomplishments are
— Creating the first affinity bank card with BankOne in 1981, that helped to expand the bank’s portfolio from a regional credit card issuer to the position it holds today as a major national issuer;
— Helping create and launch Travelers Advantage(R) in 1986, a program that today boasts over 4.5 million members worldwide, thereby positioning Cendant as the largest membership travel organization in the United States;
— Creating and launching Privacy Guard(R), the nation’s largest provider of credit information, motor vehicle reports and Social Security benefits; and,
— Most recently, he has collaborated with his counterparts and colleagues at HFS and CUC to conceive and launch TransferPlus, in which customers calling HFS companies were offered value-added services from CUC, resulting in over one million new memberships sold in the first 12 months.
Cendant Corporation is a global provider of consumer and business services. The Company operates in three principal segments Membership, Travel and Real Estate. In Membership Services, Cendant provides access to travel, shopping, auto, dining and other services through more than 66.5 million memberships worldwide. In Travel Services, the Company is the leading franchiser of hotels and rental car agencies worldwide, the premier provider of vacation exchange services and the second largest fleet management company. In Real Estate Services, Cendant is the world’s premier franchiser of residential real estate brokerage offices, a major provider of mortgage services to consumers and a global leader in corporate employee relocation.Details