DataWave Systems Inc has signed an agreement to distribute AT&T PrePaid Cards throughout the United States.
The agreement provides DataWave with the resources to create and implement a marketing program that will bring the advantages of DataWave technology and the AT&T brand, to customers within the 48 continental states of the United States of America as well as Hawaii. DataWave will provide businesses with a comprehensive national merchandising program for AT&T Prepaid Cards relying on DataWave’s proprietary technology. These state-of-the-art electronic merchandisers (DTMs) dispense prepaid calling cards that are activated at the point-of-sale. This unique Point-of-Sale Activation eliminates risks typically associated with the sale of prepaid calling cards, as well as costs associated with inventory control.
In turn, customers can enjoy DataWave’s technology with the universally recognized AT&T PrePaid Cards throughout the United States. AT&T Corporation is the leading provider of long-distance and wireless services in the U.S., with the world’s largest and most sophisticated communications network. AT&T serves more than 90 million customers in the U.S. alone, and operates in over 200 countries worldwide.
“Prepaid calling is one of the fastest growing segments of the telecommunications industry, and AT&T is wholly committed to being the leader”, said Mark Evans, Director of AT&T PrePaid Cards. “DataWave’s turn-key merchandising program and leading-edge technology solved many of the fundamental problems associated with selling prepaid calling cards. The prepaid card industry has grown rapidly over the last few years, and we fully expect this significant growth to continue.”
DataWave’s Telecard Merchandisers (DTMs) and Over-The-Counter Devices (OTCs) are intelligent electronic merchandising systems with a propriety real-time feature called Point-of-Sale Activation. The calling cards in the dispenser have no value until credit or cash payment is made, at which time the calling card is automatically activated to the specified denomination. This eliminates costs associated with inventory control.
“DataWave’s unique technology offers retailers a powerful merchandising program that is ideal for high-traffic areas, those that are conducive to vending situations, such as convenience stores, shopping malls, airports, transit stations, industrial settings, youth hostels, gas stations and military bases,” added Les Bennett, sales director for AT&T PrePaid Cards.
According to Clive Barwin, President of DataWave Systems, “I anticipate this agreement having an enormous impact on our business, allowing us to leverage a relationship with one of the world’s most successful marketing and sales forces, giving us access to crucial markets where AT&T is a powerful player. Though DataWave already operates in over 2,500 sites in North America, we anticipate that working with AT&T will help DataWave gain access to additional outlets where AT&T maintains relationships. For example, the hospitality industry represents a very large portion of the prepaid calling card market, and AT&T has a major presence in the hospitality industry.”Details