DataCard Corporation announced Monday that First Data Resources, a unit of First Data Corporation, has begun marketing a new credit and debit card solution for remote locations that features the DataCardr 150i card issuance system.
The new QuicKardzÃ System allows card issuers to provide a ready-to-use credit and debit card in a matter of minutes. Instead of waiting days or weeks for financial cards, customers can apply for and receive cards during the same visit.
“QuicKardz is another turnkey solution from First Data that allows our clients to differentiate themselves in a crowded and competitive market,” said Tim Rosenthal, senior vice president of FDR’s PlastiCard Custom Services Division.
“The instant issuance capability also helps our clients generate revenue streams faster than before,” Rosenthal said. “Instead of waiting for cards to be mailed from a central location, consumers can begin using their cards_and generating revenue for our clients_immediately.”
Rosenthal said the new QuicKardz System also reduces costs associated with mailing cards, such as postage, printing and handling. Plus, it provides card issuers with important cross-selling opportunities.
“The card issuance process gives customer service representatives valuable one-on-one time with customers,” Rosenthal said. “They can use that time to sell other products and services offered by the issuer.”
The QuicKardz System also provides card issuers with an effective fraud-fighting solution, according to Rosenthal. “When you hand customers their financial cards you don’t have to worry about cards becoming lost or stolen during the mailing process,” he said.
FDR chose the DataCard 150i system after exploring a wide range of card personalization systems, according to Rosenthal.
“FDR has a reputation for providing innovative and reliable products,” he said. “We believe DataCard 150i offers the power and reliability that can help us strengthen that reputation.”
“Plus, the DataCard 150i has optional smart card capabilities,” Rosenthal added. “That will be an important feature as our clients begin issuing stored value cards and other smart card-based products.”
“The new QuicKardz System provides card issuers with powerful marketing advantages and it helps reduce card issuance costs,” said Dave Gilbert, marketing director for DataCard’s instant issuance business unit. “The market is ready for an innovative solution like this.”
“We’re pleased FDR chose to build its new solution around the DataCard 150i” Gilbert added. “We look forward to measurable long-term success for both FDR and DataCard.”
Hackensack, N.J.-based First Data Corporation (NYSE:FDC) is a global leader in payment systems, electronic commerce and information management products and services. First Data and its principal operating units process the information that allows millions of consumers to pay for goods and services by credit, debit or smart card at the point of sale or over the Internet; by check or wire money. For more information, please visit the Internet at [www.firstdatacorp.com].
DataCard Corporation, a privately held company based in Minneapolis, Minn., is a world leader in innovative plastic card solutions. The company offers a spectrum of card-related products and services, including digital photo ID systems, badging services, card personalization systems, systems integration services and transaction terminals. ([www.datacard.com])