iCat Corporation, the provider of the market-leading iCat Electronic Commerce Suite, announced Tuesday that the first seven hosting companies that will offer iCat’s new entry-level Internet storefront creation solution to their business clients. The product, code-named “iCat Lemonade Stand,” will be previewed at Fall Internet World this week in New York City and is expected to ship in the first quarter, 1998. The announced partners include Epoch Internet, Internet Direct, Creative Data Concepts, The Catalog Site, WOWFactor, and DeltaCom in the US, as well as the Ngage Electronic Commerce division of MTS Advanced, one of Canada’s largest hosting companies. Separately the company also announced relationships with Hewlett-Packard, Sun Microsystems, and UPS that will be working with iCat to promote and deliver the product.
With iCat Lemonade Stand, businesses will be able to easily, quickly, and affordably create their first Internet storefront, and have the ability to add more sophisticated functionality as their Web store changes from a trial venture to a mission-critical part of their business. iCat Lemonade Stand is the entry-level product in a complete family of e-commerce solutions from iCat. When businesses are ready to scale their e-commerce commitment, they can seamlessly upgrade to more advanced functionality included in the iCat product line.
“With these leading ISPs hosting and marketing iCat Lemonade Stand, millions of small and medium-sized businesses will finally be able to participate in the growing success of Web commerce,” said Craig Danuloff, iCat’s president and CEO. We’re thrilled to have this elite and diverse group of companies already committed to this new product. Together we’re going to eliminate the technical and financial barriers preventing a majority of merchants from selling on the Internet.” “Integrating an affordable e-commerce solution is highly requested by thousands of existing businesses that our company hosts nationwide,” said Edward Stern, marketing strategist for Epoch Internet, a first-tier Internet Service Provider. “iCat’s new product further allows us to attract a wider range of new customers by rounding out our scalable line of e-commerce solutions.”
The technology, which requires no software to be installed on the merchant’s system other than their Web browser, will be available on a monthly subscription-based pricing model through the hosting companies. When the software is installed on the host Internet servers, merchants can access the site and create stores independently, without host intervention. Web hosting providers will have extensive host management and reporting tools and the capability of creating a host mall of all catalogs. iCat Lemonade Stand will initially be available for Windows NT Internet servers, and later for UNIX platforms, such as Hewlett-Packard’s HP-UX and SUN Solaris.
“From a simple product catalog with secure credit card processing to sophisticated back-office integration, iCat understands that merchants’ needs and budgets differ greatly,” said Paul Kraaijvanger, vice-president of Internet Direct. “We’re excited to offer a truly scalable commerce path, and look forward to working with iCat to help small to medium-size businesses reap the benefits of selling products and services online.”
Easy for Merchants to Set Up Shop
Designed for the novice computer user, the new product uses step-by-step wizards which walk the merchant through the process of designing their store, adding product information, and selecting shopping cart options. Users simply access an iCat Lemonade Stand site using their Internet browser-no software is installed on the user’s workstation-and begins managing the day-to-day business of an Internet store. iCat’s technology allows merchants to create a store containing unlimited products, pictures, prices, descriptions, and more. Merchants can accept secure payments via credit card (with optional real-time payment processing), check, or COD and retrieve orders and sales reports via email or browser.
WOWFactor, one of the iCat Lemonade Stand hosting providers, is creating advantages for women in the digital economy by providing useful Web services and expertise to buyers and sellers. “WOWFactor is targeting women business owners who want simple, flexible Web solutions and frankly, iCat’s new technology offering nails it!” commented Margaret McGillin, president of WOWFactor. “The technology is so easy to use, business owners don’t need to hire a Web developer or consultant.
WOWFactor is pleased to work with iCat to offer the service at the price points the work-at-home businesses can easily afford.”
About iCat Corporation
Thousands of iCat catalogs are currently in development with iCat’s flagship Electronic Commerce Suite, the technology winner of more than twenty industry awards, including PC Magazine’s “Editor’s Choice Award” for electronic storefront software in November 1997. Visit to see world-class commerce sites for iCat customers A&E, Bloomingdales, Saab, Ethel M. Chocolates, Chef’s Catalog, Hewlett-Packard, Ziff-Davis University, CDs Unlimited, Tropicals Nuthouse, and over 100 more.
iCat Corporation, founded in 1993 and based in Seattle, Washington, is solely dedicated to providing corporations and merchants with the most complete, powerful, and flexible solutions for creating Web catalogs with secure transaction processing. The privately held company has technology and marketing relationships with over 350 companies including UPS, Compaq, HP, EDS, and GTE. The software is available in the US, Canada, France, Germany and Japan from any of iCat’s business partners, leading distributors such as TechData, Ingram Micro, MicroAge, and Trans Cosmos Incorporated, and resellers such as Software Spectrum. For more information, visit the iCat Web site at or call 888-BUY-ICAT.Details