Partnership Results in New Solution That Collects, Manages, and Analyzes Transaction Information to Enhance Profitability of Credit Card and Consumer Loan Operations
MicroStrategy, the largest relational on-line analytical processing (ROLAP) vendor, and PaySys(TM) International, Inc., the world’s leading provider of credit card management software, today announced that PaySys has joined MicroStrategy’s DSS Partners program as a Value-Added Reseller (VAR).
As part of the VAR partnership agreement, PaySys has integrated MicroStrategy’s proven decision support technology into PS.DataHouse, a module of PaySys’ credit management system, VisionPLUS(TM). PS.DataHouse helps the banking, retail, utilities, and finance industries more effectively serve their client base by giving them the tools to enhance the marketability and profit potential of their credit card and consumer loan operations. The recent proliferation of consumer credit cards has created a need for a new breed of software solutions designed to track and prevent fraud, improve the debt collection process, as well as collect, manage, and analyze transaction information.
PS.DataHouse meets these needs by providing companies with the tools to understand their customers’ buying patterns and profiles. With MicroStrategy’s ROLAP engine as the core of the solution, PS.DataHouse gives users the ability to answer sophisticated questions about customer profitability, card holder demographics, and product affinity. MicroStrategy’s unique capability to handle complex questions which involve a host of customer characteristic attributes – such as age, account balance, family size, address, and number of transactions per month – lets PS.DataHouse users conduct far-reaching and valuable analysis against their transaction activity information. The answers to these questions will help companies design promotions tailored to their customers’ tastes and preferences, improving the overall profitability of their credit card operations.
PS.DataHouse includes pre-defined data models specific to the retail and credit card industries, data extraction and transfer routines; and a set of standard reports that reflect the historical, transactional, and analytical activity most common to companies with credit card and consumer loan operations. PS.DataHouse incorporates MicroStrategy’s DSS Web or DSS Agent, giving users the unprecedented ability to access current account and transaction information via the World Wide Web or Windows workstations.
Using MicroStrategy’s sophisticated “drill everywhere” and ad hoc reporting functionality, users can easily navigate through their data, accessing any level of detail to make key marketing and operational decisions. Armed with this information, managers can instantaneously analyze overall performance, marketing professionals can design new customer promotions, and retailers can evaluate product performance.
“We are very excited about our partnership with PaySys International and the PS.DataHouse solution,” said Sanju K. Bansal, chief operating officer at MicroStrategy. “By combining MicroStrategy’s ROLAP engine with PaySys International’s credit card management system, we are able to provide unparalleled access to transaction-level data, helping companies improve their entire credit card processing and marketing operations.”
“PaySys conducted a thorough evaluation process of OLAP products before we selected MicroStrategy,” said Stephen B. Grubb, president and CEO of PaySys International. “MicroStrategy’s reputation as a leader among OLAP vendors and its unique ability to handle complex queries regarding customer behavior made it the clear choice for PaySys and our PS.DataHouse customers.”
About MicroStrategy, Inc.
MicroStrategy is the leading provider of industrial-strength decision support products for developing and accessing data warehouses.
As the ROLAP industry pioneer, MicroStrategy has delivered a series of technology breakthroughs including high-performance, multidimensional OLAP analysis directly from relational databases; VLDB drivers for terabyte-range scalability; a multipass SQL generation engine; fully functional OLAP and decision support over the World Wide Web; and the first management and monitoring tool for administering VLDB and web-based DSS applications. MicroStrategy’s worldwide customer base includes hundreds of Fortune 1000 companies such as Wal-Mart, Kmart, MCI, CVS, Glaxo Wellcome, Sprint, AT&T, American Express, USAA, Victoria’s Secret, United Airlines, and Hallmark. In addition, MicroStrategy has developed strategic partnerships with value-added resellers and leading software and hardware companies.
More information about MicroStrategy can be found on the World Wide Web at or by calling 1-800-927-1868.
About PaySys International
PaySys International, with offices in Orlando, Fla.; Atlanta, Ga.; Columbus, Oh; Costa Rica; Melbourne, Australia; Singapore; and Dublin, Ireland, is the global leader in credit card management software with installations in 33 countries and 6 continents. PaySys is recognized internationally as the developer of VisionPLUS, the latest evolution of the PaySys technology. PaySys is also the creator of CardPac and VISION21 systems. For more information, call PaySys at 407-660-0343, or visit the PaySys web site at .Details