MBNA America Bank, N.A., announced today that the National Hockey League has extended its exclusive agreement making MBNA the official MasterCard credit card issuer for the NHL and its 26 member teams to the year 2002.
The new agreement between MBNA and the NHL significantly expands the program that began in 1996. MBNA, which recently formed MBNA Canada Bank to issue credit cards in Canada, will begin issuing the NHL MasterCard in Canada by the first quarter next year. In addition, MBNA has the rights to market the NHL credit card program in Europe and will issue cards with the logos of the four expansion teams when they join the league.
“The National Hockey League is one of the premier sports organizations in North America,” said John R. Cochran, MBNA Vice Chairman and Chief Marketing Officer. “The MBNA MasterCard program with the NHL has been very successful and we are pleased to be expanding our program to its many loyal fans in many countries and for many years to come.”
“We are pleased to extend and significantly expand our partnership with MBNA,” said Rick Dudley, President, NHL Enterprises. “The opportunity to further expand our reach with hockey fans both in North America and other parts of the world gives us even greater exposure for the `Coolest Game on Earth.'”
The extension of this agreement represents an important endorsement of MBNA’s sports marketing sector, one of the company’s fastest growing business development areas with more than $3 billion in loans. In addition to the NHL, MBNA’s sports marketing sector includes endorsements from more than 600 sports organizations, including Major League Baseball, the National Football League, National Association of Stock Car Auto Racing (NASCAR), many of the National Basketball Association teams, the PGA of America, the American Quarter Horse Association, and the ATP Tennis Tour. MBNA has endorsements in every major sport, including football, baseball, basketball, tennis, hockey, soccer, golf, horse racing, and automobile racing.
To apply for one of the 26 NHL team cards, call MBNA at 888-COOL-ICE.
MBNA Corporation (NYSE: KRB), a bank holding company and parent of MBNA America Bank, N.A., a national bank, has $46.2 billion in managed loans. MBNA, the country’s second largest credit card lender, also provides retail deposit, consumer loan, insurance, and card acceptance services.Details