First Virtual Holdings Inc., a leader in advanced communications and marketing systems for Internet commerce, Wednesday announced the promotion of Keith S. Kendrick to president from vice president of marketing.
“This promotion recognizes the leadership role Keith has taken in defining the company’s Interactive Messaging Platform strategy,” said Lee Stein, chairman and CEO for First Virtual Holdings. “His vision for the future of linking interactive communications between consumers and businesses will help establish First Virtual as the leader in providing enabling technologies, systems and services for personalized, interactive e-mail marketing.”
! Prior to joining First Virtual in May 1997, Kendrick had been a senior vice president with AT&T for five years and was instrumental in developing its smart card technology and other forms of electronic commerce. While at AT&T, he sat on the US Founder’s Council of Mondex, where he worked to develop the business plan for this multi-corporation alliance.
Before working with AT&T, he was senior vice president of marketing for MasterCard International Inc. During his tenure at MasterCard, Kendrick introduced the “more value” brand positioning and was responsible for brand advertising, product management and promotions. While serving as vice president and business manager of Gold MasterCard, Kendrick relaunched Gold MasterCard as the front-runner in premium cards.
Kendrick served on President Reagan’s Private Sector Survey on Cost Control, known popularly as the “Grace Commission.” In this role, he was the task force leader for special studies on federal feeding programs and information needs for the federal government.
In 1992, Kendrick was recognized as one of the top 40 bankers in the United States under 40 years of age by American Banker. He is a 1979 recipient of a Corning World Travel Fellowship and holds a master’s degree in management from the J.L. Kellogg School at Northwestern University and an undergraduate degree from Vanderbilt University.
About First Virtual Holdings
Founded in 1994, First Virtual Holdings develops and markets leading interactive messaging services for electronic commerce that integrates secure payment processing with intelligent messaging and interactive transactional advertisements.
Through the power of e-mail, this platform enables companies to conduct relationship marketing using a sophisticated messaging system that includes interactive transactional ad banners, special transactional offers and creative interactive messaging.
The company has its headquarters in San Diego, with research facilities in Ann Arbor, Mich., and data center facilities in Dallas and San Diego. First Virtual Holdings has strategic relationships with First Data Corp., First USA Paymentech and GE Capital Corp.