MovieFone, Inc. and Century Theatres today announced that Century will offer its users the ability to purchase movie tickets via Century’s web site ([http://www.centurytheatres.com]). The new feature for the California-based circuit is the result of a unique partnership with MovieLink (), the online sister service of 777-FILM. Millions of moviegoers have used MovieLink to find showtimes and purchase advance tickets since it launched in 1995. The new Century-MovieLink service, which debuts today alongside Century’s newly-redesigned web site, makes Century the first major exhibitor to offer its patrons the ability to purchase tickets directly through its own Web site.
Users who are on Century’s site have access to showtimes at all of Century’s theaters across five states. Now, users who have selected a theater and a movie have one-click access to a customized area on MovieLink which lets them purchase tickets for that movie and theater using a major credit card. This service is available for over 150 Century Theaters screens at locations throughout California. As with MovieFone and MovieLink, users who purchase tickets through Century’s Web site are guaranteed tickets for the specific movie and showtime they select. The movie tickets are waiting for the customers when they arrive at the theater, at either an automated ticket dispensing machine in the theater lobby or the box office.
Century’s partnership with MovieLink adds the important element of advance ticketing to Century’s site many months before the holiday moviegoing season. “It was important to us to offer our patrons the convenience of buying tickets in advance through our own Web site and through MovieLink,” said Nancy Klasky, Century’s Vice President of Marketing. “MovieLink has given us this practical option to offer to our patrons.”
This new feature relies on the extensive infrastructure already in place to sell tickets for customers of MovieFone and MovieLink. MovieLink has over two years of experience selling movie tickets online and uses state-of-the-art secure transaction technology, including Netscape’s SSL-compatible Commerce Server, third-party encryption, and a private communication and authorization network, to complete thousands of transactions each week. The Century ticketing service will feature the same security measures.
“We are delighted to pioneer this new service with Century Theatres,” said Matt Blumberg, MovieLink General Manager. “Offering our theater partners the opportunity to build on MovieLink’s technology infrastructure means they can offer their patrons a wide range of services without having to reinvent the wheel. These partnerships reinforce MovieLink’s mission to be the most useful online service for moviegoers and movie marketers alike.”
Century Theaters is a San Francisco based motion picture exhibitor with over 500 screens in 5 western states.
MovieLink is the online sister service of MovieFone, the nation’s largest movie guide and ticketing service. Millions of moviegoers each week in 30 major cities use MovieFone and MovieLink to find movie show times and theater locations, and buy tickets. Through MovieFone’s familiar local phone number (such as 777-FILM) and MovieLink online (http://www.movielink.com), the company’s services cover 12,000 screens which account for 60 percent of the nation’s movie attendance. MovieFone, Inc. (NASDAQ: MOFN) is a public company with offices in New York and Los Angeles.