BAIGlobal Inc., a rapidly growing market research firm in Tarrytown, N.Y., has been acquired by Market Facts, Inc., Arlington Heights, Ill., the nation’s 11th largest market research and information company, according to Kathy Knight, President of BAIGlobal, and Tom Payne, President and Chief Executive Officer of Market Facts.
Mail MonitorÂ®, the widely used and often quoted proprietary study that tracks credit card direct mail trends, is a well known service managed by BAIGlobal and a joint venture of BAIGlobal and Market Facts for the past 10 years.
“We’ve had great success in our research joint ventures over the past years and have gotten to know each other very well,” said Ms. Knight who noted that BAIGlobal will operate in Tarrytown as an independent subsidiary with the same management and personnel.
“BAIGlobal will now have the additional resources, technology and statistical expertise to take on even larger projects for our clients,” she said. “We’re committed to maintaining our steady growth and high quality of service for years to come.”
Market Facts’ Tom Payne said, “BAIGlobal is an outstanding company and a natural partner for Market Facts. BAIGlobal’s expertise in the financial services industry, along with its capabilities in international and qualitative research and new product development, wil allow Market Facts to offer additional specialized niche services and is an important step in our plan to increase our share of the global market research industry.”
Two Firms Long Established, Serving Major Corporations
Founded in 1969, BAIGlobal emerged as one of the nation’s premier market research firms, serving major corporations in financial services, packaged goods, direct marketing, telecommunications and medical/healthcare.
In addition to Mail MonitorÂ®, BAIGlobal produces Inside TrackÂ® for credit card portfolio managers and On Target for direct marketers. The firm is recognized for its custom research expertise, specialized services for the direct marketing industry and a unique mystery shopping service for telemarketers.
Overall, BAIGlobal achieved revenues of $12 million in 1996, more than double its revenues since 1990. The firm is among the top 10 fastest growing companies in the market research industry.
Market Facts, which employs 540 full-time and 650 part-time employees, grossed $83.8 million last year, an increase of nearly 30 percent over 1995.
The firm, founded in 1946, specializes in the collection and processing of information through a network of offices and global affiliations. Clients include a majority of the largest 100 multinational consumer products and services companies and many government agencies.Details