Thomas Layman of Visa U.S.A. and Durant Abernethy of the National Foundation for Consumer Credit will speak tot he nationâs community bankers at IBAA Bancardâs Ann ual Card Conference for Community Banks to be held Nov. 9-11, 1997, in Newport Beach, CA. Community bankers will hear various industry experts discuss topics ranging from how to comply with new federal regulatory requirements, activation and retention strategies for credit and debit card programs, how to target specific customer groups with effective segment marketing strategies and the latest news on secured Internet transactions.
Layman, Visaâs chief economist, will discuss economic and business issues affecting the future of the credit and debit card industry. Abernethy, president and CEO for the NFCC, will examine bankruptcy trends that are affecting the entire banking industry and will offer community bankers ways they can reduce their losses. IBAA Executive Visa President Ken Guenther will present the Washington Report and update the bankers on the latest legislative news.
The conference also features workshops by key industry speakers and senior representatives from MasterCard International, Visa U.S.A. and several community banks, as well as IBAA Bancardâs two partners, Equifax Card Services and Fiserv EFT. Other topics to be covered include credit and debit card and electronic banking issues, as well as peer round table discussions.
“Community banks are one of the pillars of our nationâs economy, and are the means by which many consumers depend for everyday banking products,” says David Ballweg, chairman of IBAA Bancard and president of Community State Bank, Union Grove, Wis. “Todayâs rapidly changing banking environment demands that bankers stay on the top of emerging issues to remain profitable and competitive. This conference will meet all those needs.”
IBAA Bancard was launched in 1985 by the Independent Banks Association of America and provides community banks with the opportunity to become independent issuers of Visa and MasterCard credit and debit cards, as well as ATM services. IBAA Bancard is the only national card program dedicated exclusively to the payment system needs of the nationâs community banks.Details