Wowcards Wins Patent on Direct Mail Gift Card Solution

Wowcards direct mail marketing solutions received patent 8,287,002 by the U.S. Patent Office. Combining the benefits of a gift card and a credit-card-thick postcard, Wowcards enables companies of all sizes to deliver targeted campaigns that can achieve more than 100 times marketing return on investment. Wowcards combines the thickness of a credit card with a pop-out gift card approved by the United States Postal Service. Marketers can easily create “ready-to-redeem” gift cards with special offers and promotions, complete with branding and barcode. A gallery of templates reduces the ordering burden for businesses; they simply have to upload their logo and mailing list. There is no minimum order and pricing starts at 98 cents, which includes the design, printing, postage and fulfillment. Main street retailers, such as auto dealerships and repair shops, jewelry stores, and restaurants have utilized Wowcards to drive sales, attract new customers, or reactivate old ones.

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Citi ThankYou Rewards Members Can Shop With Amazon Points

Citi ThankYou® Rewards members now can use their ThankYou Points at Amazon.com to purchase millions of products. ThankYou members with a Citi credit card enrolled in Citi ThankYou Rewards are currently eligible to use their points at Amazon.com. Members can pay for their entire eligible Amazon.com order with ThankYou Points, including tax & shipping and choose to pay for part of their eligible order in ThankYou Points and use an eligible Citi credit card to pay the difference.

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VeriFone Integrates ReD Fraud Screening

ReD’s online transaction monitoring and fraud prevention service can now be accessed as part of VeriFone’s PAYware Ocius managed payments solution. VeriFone’s PAYware Ocius provides multi-channel merchants with PCI-compliant hosted card acceptance and supports end-to-end encryption and tokenisation. By providing ReD services integrated into PAYware Ocius, VeriFone is able to deliver a total managed service that covers all merchant security and anti-fraud requirements whatever the channel of delivery – internet, mail order, telephone order and interactive TV. ReD Shield provides detailed transaction monitoring and analytics for real-time fraud screening and provides an even safer environment for all types of CNP commerce.

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Connect.Me and miiCard Launch Social Rep Card

Connect.Me P2P reputation and social discovery provider and miiCard online identity verification company have partnered to create a verified social reputation card. miiCard’s Level of Assurance 3 (LOA3) identity verification service can prove a user’s identity to the level of a photo ID completely online and in just minutes, allowing consumers to track, monitor and take complete control of their online identity. This is the first step in building trust online so that individuals and companies can interact safely and securely.

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Discover To Enforce EMV by 2015

Discover (DFS) announced its comprehensive strategy and roadmap that includes Discover Network, Diners Club International, PULSE and Discover Card. In alignment with U.S. EMV migration timelines, Discover is introducing Fraud Liability Shift for Discover Network (in the U.S., Canada and Mexico) and PULSE (in the U.S.), effective October 1, 2015 at point-of-sale terminals and Oct. 1, 2017 at automated fuel dispensers. This Fraud Liability Shift policy will be a risk-based payments hierarchy that benefits the entity that leverages the highest level of available payments security. As Fraud Liability Shift is already in place for Diners Club International (effective December 31, 2012 for mandated Participants), Discover will have one standard liability shift policy in place across all networks by October 1, 2015. Starting October 2013, Discover will also grant annual PCI audit waivers for merchants that process 75% of Discover Network transactions via terminals supporting both contact and contactless payments.

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Inside Secure NFC Payment Applet MasterCard Certified

Inside Secure semiconductor solutions for secure transactions and digital identity announced its Mobile MasterCard PayPass M/Chip 4 payment applet has attained MasterCard CAST and Functional certification on the Inside SecuRead NFC module. The INSIDE payment applet can be used by banks, wallet providers, transit operators, mobile network operators, handset and tablet makers and others in SIM, microSD and other form factors to enable MasterCard payments in any NFC mobile device. The INSIDE Mobile MasterCard PayPass M/Chip 4 payment applet is part of the company’s ongoing development effort to offer a comprehensive suite of pre-tested or certified branded payment, access control and banking applets. INSIDE also plans to support the Visa Mobile Payment Applet, First Data CertiFlash Mobile and the SecureKey Authentication Applet.

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Paragon and TSS Launch ATM Remote Key Loading

Paragon Application Systems (Paragon) ePayment simulation and testing solutions has partnered with Trusted Security Solutions (TSS), a leading provider of ATM key management solutions, to add Remote Key Load (RKL) testing to Paragon’s ATM simulation, configuration and testing solutions. TSS is providing the RKL module for Paragon’s ATMulator Plus, FASTest, and FASTress products. RKL provides ATM acquirers and terminal drivers with the ability to deploy the ATM Terminal Master Key from the software host to the EPP (Encrypted Pin Pad) and PED (PIN Entry Device). The ATM Terminal Master key is used to download the PIN encryption key which encrypts the PIN that customers enter to ensure that transactions are secure.

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AmEx Intros Mobile Loyalty Points Program

The American Express Membership Rewards program launched Mobile Gift Cards, allowing Cardmembers to use Membership Rewards points for smartphone-enabled gift cards and use them instantly to pay with their smartphones, currently available at eight different major retailers. This also allows Cardmembers to use Mobile Gift Cards to pay for items online or over the phone. Cardmembers log into their Membership Rewards account by using the American Express app or visiting AmericanExpress.com from a smartphone; browse the Mobile Gift Card catalog and use points for the desired gift card; select the gift card in the account’s Gift Card Wallet; and select “tap to pay” from a smartphone. Cardmembers may need to enter the 4-digit security code from the front of their American Express Card, and the 3-digit security code on the back of the Card.

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Aviso Launches Payment Messaging Gateway

Aviso announced the launch of “Novate” payment messaging app, designed to work collaboratively with existing legacy payment systems to provide the flexibility and functionality that existing systems may lack and protect the huge investment made in the technology. The first customer to install “Novate” is using it to add China Union Pay and JCB payment network interfaces to their existing payment switch. Now Solutions developed by Aviso facsilitate over 30 acquiring banks and 45,000 merchants to process more than 750 million transactions annually. Aviso is continuing to add functionality to both its real time and back office capability with the initial product roadmap being focused on transaction acquiring and multi-channel POS capability.

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PayEase Partners CyberSource on Fraud Prevention

PayEase signed a new agreement with CyberSource, a Visa company for the provision of fraud management services to protect Chinese domestic online payments. For CyberSource, the agreement builds on a business relationship with PayEase, started back in 2009 when PayEase became the first mainland China payment service provider (PSP) to use CyberSource’s Decision Manager for cross-border transactions. The significance of this expanded deal is that it will cover PayEase’s domestic China business — another first. PayEase is one of the leading PSPs in China, with offices worldwide. It essentially provides a service and goods purchase confirmation platform that delivers immediately following the completion of the payment, anywhere, anytime throughout China.

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ValidSoft Earns Europ Privacy Seal

ValidSoft, a global supplier of telecommunications-based fraud prevention, authentication and transaction verification solutions, and a wholly owned subsidiary of Elephant Talk Communications, has achieved its third European Privacy Seal from EuroPriSe for its “VALid-SSD” SIM-swap fraud prevention solution. ValidSoft is the only security software company in the world to have achieved three EuroPriSe Privacy Seals, awarded after a rigorous legal as well as technical assessment and evaluation process to show that a product is compliant with EU data protection standards and embraces the ‘privacy by design’ approach. The VALid-SSD detection and prevention application is designed for bank use to address SIM card fraud. This is a type of ‘Pseudo-Device-Theft’ which enables fraudsters to maliciously redirect mobile telephone calls and SMSs in order to defeat Out-Of-Band authentication systems and other anti-fraud measures involving customer contact via the mobile phone.

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OKI Announces ATM-Recycler with Alfa-Bank

OKI partnered Europeum to launch its ATM-Recycler G7 cash-recycling ATMs to Alfa-Bank. Alfa-Bank currently operates 2,700 ATMs and has been considering a dramatic overhaul of its ATM network. The new ATMs making up this network required various functions to handle not just the Ruble, Russia’s home currency, but multiple key foreign currencies, including US dollars and Euros. In a pilot project running from June to September 2012, Alfa-Bank undertook a trial run involving four ATM-Recycler G7 units. This effort was positioned as part of a strategic plan to improve the bank’s network to maintain Russia’s leading customer service levels.

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